How Marketing Influences Our Food Choices

How Marketing Influences Our Food Choices

Marketing can have a significant impact on the food choices that we make as consumers. From promotional campaigns that target a specific audience based on certain demographics to word of mouth and social media, the amount of marketing that we experience on a daily basis is astronomical. That’s why it has such an influence on our choices. Let’s take a deeper look to dig into the specifics.

Social Media

Social networking is a major part of most people’s lives and can provide inspiration for your next meal even if you weren’t looking for it. That means your decision regarding whether you want to order some fast food or purchase a pre-packaged meal from the supermarket is heavily influenced by what you see in your news feed on Facebook or Instagram.

The majority of buying decisions about what to have for a meal happen approximately two hours before mealtime.

Basically, if you are served a fast food ad within that two-hour time frame, you are much more likely to choose the fast food option over others. This period of time, either right before lunch or the end of the workday, is also when many people are on social media, making it an influential source when it comes to food choices.

Word of Mouth

Recommendations from friends, family and trusted acquaintances have a significant influence on consumer food purchases. Compared to an online review site or even social media platform, an offline recommendation from a credible source is ultimately more influential to most consumers.

This is because of the increased trust and intimacy associated with word of mouth, in-person recommendations. If a friend or family member is willing to share their experience with another friend or family member, they are much more likely to try the food for themselves.

Television

What we see on TV can also have a very profound impact on the food choices we make. Because the typical American spends thousands of hours in front of the television, the messages portrayed in TV advertisements are a determining factor in the food choices we make each day.

Techniques like attractive jingles, catchy phrases and attractive photography are employed to make the marketed food item seem irresistible.

In addition, the media also often use celebrities and models for their advertisements. Unfortunately, this can have a negative impact, especially on children and young adults as this tactic may lead to many misconceptions about the relation between health and body shape.

Celebrity endorsement

Celebrities have influence over so much in our everyday life whether or not we’re conscious of it happening, and this extends to food. When corporations have celebrity endorsements, they choose very carefully based on the public’s view on that celebrity and what key personality traits lend best to selling the product.

With repetition, the association between celebrity and product create value in the mind of the consumer; credibility is formed as well as brand recognition and trust.

It’s a truly well-oiled machine.

Consumers Drive Variety in Craft Beer Styles

Consumers Drive Variety in Craft Beer Styles

As the craft beer industry continues to grow, so do the options available in the beer aisle. From tweaked traditional styles to completely new options, brewers are no longer limited to using traditional hops and barley and consumers can enjoy the flavors that appeal to their personal tastes.

That said, neither brewers nor consumers have an infinite capacity for more and more. So, where does that leave us?

It all comes down to knowing what the people want to drink!

While men are still the predominant beer drinkers, accounting for two-thirds of overall beer consumption, more and more women are growing partial to beer thanks to the craft sub-category.

With new offerings like hard ciders, root beers, sodas and seltzers, beer’s appeal has broadened to adult beverage drinkers who have historically opted for something other than a can of traditional lager.

In a Harris Poll survey conducted from Nov. 20-30, 2015, males responded with a higher preference for 75% of 37 different craft styles. A select group of varieties, however, were preferable among more women than men, seven of which are listed in the chart below.

Of these seven craft styles preferred by more women than men, six are among the top 20 growth performers.

Gender isn’t the only factor to consider when it comes to adult beverage popularity. Age and location impact preference as well.

A recent craft beer survey conducted by nielsen found that the most adventurous consumers, those whose style preferences are most varied, are between the ages of 35-44, while the least are those between the ages of 21-34.

There was common ground among all age groups, however: amber lager and pale ale were most preferred by all.

In terms of region, craft beer drinkers in the Midwest and West have the widest range of style preferences. However, while 50% of Midwesterners say amber lagers are among their favorite styles, 50% of Westerners list pale lager among their favorites.

As is most often the case, craft beer preferences are definitely varied, but there are also some consistent similarities. This goes to show that in the end, the key to success really is knowing the consumer inside and out.

Want more? Get all the insights about craft beer preference on nielsen →

10 Vacation Destinations That Won’t Break The Bank

10 Vacation Destinations That Won’t Break The Bank

It’s almost summertime! And that means vacation time! You may be thinking that you don’t have the budget for such luxuries, but it’s definitely possible to successfully travel on a budget. Even a vacation to Disneyland, a notoriously pricey trip in most cases, is possible on modest funds. For those looking for some more grown-up options, here are 10 destinations well worth the vacation time that will not break the bank.

Yellowstone, WY

Yellowstone National Park

Travelers of every age will enjoy the spellbinding beauty of the natural attractions that await visitors to Yellowstone.  For the cost of one entrance fee vacationers can enjoy days of hiking and skiing amidst hot springs and mud pools.

Recommended activities:

Washington D.C.

Washington D.C. International Spy Museum

It is true that hotels in the nation’s capitol can leave something to be desired in terms of pricing for the budget-conscious traveler, but with so many free museums to visit along the city’s mall entertainment costs can easily be kept low enough to make up the difference.

Recommended activities:

Charlottesville, VA

Charlottesville, VA

Oenophiles on a budget may have to skip Napa with its high-cost lodging, but a visit to this East Coast city can easily sub in.  Filled with wineries and historical attractions, such as Thomas Jefferson’s Monticello, alike, Charlottesville is quickly gaining a reputation for rustic luxury all its own.

Recommended activities:

Austin, TX

Austin TX

This city in the heart of Texas is one of the most popular travel destinations in the nation and for good reason. With live music galore, dancing halls, and both boutique hotels and large chains this city truly offers something for everyone. A stroll down South Congress Ave provides hours of window shopping fun for everything from antiques and vintage clothing to real deal cowboy boots and incredible homemade meals at value menu prices are available at any of the myriad food trucks the city is famous for.

Recommended activities:

Myrtle Beach, SC

Myrtle Beach Skyline

While singles can find plenty to enjoy on the boardwalks and golf resorts of this South Carolina city, this is one destination where even entire families can play on a budget.  Ocean-front family-friendly resorts line the beach and the sun shines well into autumn, making Myrtle Beach an excellent choice for all budgets in nearly all seasons.

Recommended activities:

Savannah, GA

Savannah GA

Southern food, a historic district filled with architectural treasures, and a design school with all the culture that goes with it are just a few of the reasons tourists from all over the globe flock to this coastal city. The weather stays warm enough to enjoy the city’s beautifully planned squares well into the late autumn and some parts of the city even allow outdoor alcohol consumption. Best of all? Rates for accommodations are low enough that even the traveler on a budget will have some cash left over for a honey-inspired souvenir from the Savannah Bee Company.

Recommended activities:

Adirondacks, NY

Adirondacks NY

Lovers of the outdoors will be in Heaven on the many hiking trails in this New York park.  For those willing to sleep under the stars, campsites are the most affordable accommodation option, making meals one of the only expenses on this itinerary.

Recommended activities:

Seattle, WA

Pike Place Market Entrance Seattle WA

From hiking the Olympic mountains to enjoying a morning cuppa at the world’s first Starbucks, there are plenty of ways to keep muscles warm in this rainy city.  While outdoor exploration is more pleasant during the warmer months, hotel rates do plummet in the winter, so those more interested in exploring the city’s alternative rock history than hiking can snag the best deal when the frost sets in.

Recommended activities:

San Antonio, TX:

San Antonio Tea Garden

From the rich history of the Alamo to its famed Riverwalk, there is more for a traveler to do in this city than simply eat his or her way through it, although that would certainly be enjoyable enough in its own right.  Booking hotels and dinner reservations in places outside of the center of town will go a long way in keeping things under budget in San Antonio.

Recommended activities:

Nashville, TN

Nashville walking bridge

As far as lodging prices go, Nashville is one of the least expensive cities in the American South, which means more money to spend on live music and barbecue. This laid-back city is a great choice for travelers on a budget who do not want to sacrifice any of the fun and action.

Recommended activities:

Happy Vacationing!

For more tips on how to travel on a budget, click here →

Best Places in Denver for an Outdoor Happy Hour

Best Places in Denver for an Outdoor Happy Hour

It’s May and that means it’s the official start of patio season! To kick off this glorious time, DiningOut did some research on where to go in Denver for a great outdoor happy hour. Here are a few of their picks!

1487 South Pearl Street, Denver; 303.777.0691

The rooftop here is not to be missed! Made to be utilized year-round, it moves at the touch of a button and can be covered for chilly days or opened for patrons to enjoy the sunshine. Happy hour lasts from 5-6pm Tuesday-Friday and boasts some really great eats, like Crispy Brussels Sprouts, Steamed Duck Buns, and beautiful pieces of sashimi and nigiri. Don’t miss it!

1215 20th Street, Denver; 303.993.8023

We love the history of Ophelia’s Electric Soapbox and never miss a chance to grab a bite there. Monday through Friday, you can enjoy happy hour from 4-6pm and get down on discounted beer, wine, cocktails, and small plates. Did someone say cheese curds and Wagyu beef sliders? Count us in!

523 East 17th Avenue, Denver; 303.830.1001

Two words: gravy fries. We’ll never believe that life gets better than hanging out on the Steuben’s patio and indulging in as many small bites are our bodies can hold. Happy hour lasts from 2-6pm Monday-Friday and offers a great selection of plates and booze for the whole crew.

270 South Broadway, Denver; 720.287.5233

These people take happy hour seriously. Chill on the massive patio from 3-8pm any day you like to enjoy discounted libations and some of the best tacos and burritos that Denver has to offer.

270 South Broadway, Denver; 720.287.5233

We know, we know—there’s a lot of Linger happy hour hype and has been for years. But that’s only because it rules. Great views of the city and discounted bites and drinks is music to our ears, available Monday-Friday, 4-6pm.

1400 Larimer Street, Denver; 720.946.1433

There’s just nothing like dining alfresco with too many margs and tacos after a long day on the job. Tamayo has perfected this experience, with an inventive take on our favorite Mexican dishes and flavorful margaritas you’ll want to order by the pitcher. Stop by between 2-6pm daily.

Check out what the rest of the best outdoor happy hour spots Denver has to offer on DiningOut.com→

Most Common Questions About Wine Answered With Science

Most Common Questions About Wine Answered With Science

If you’re anything like me, and choose wine based on the label design instead of what’s actually written on the label, then you’ve been in that awkward situation where you ask a wine-related question that only the uneducated would dare voice and, in response, receive a patronizing stare followed by an answer that doesn’t even make sense.

No one should have to go through such a traumatizing experience. So, to save some pain, here are a few of your embarrassing, and most commonly asked, wine questions answered by expert James Harbertson, Washington State University professor of enology (that’s the study of wine).

Is cheap wine bad for you?

No way. Last year, rumors of a lawsuit that claimed that cheap wines had high levels of arsenic in it began circulating. One small detail the rumors left out: the lawsuit compared the levels of arsenic in wine to that of drinking water.

To have any kind of negative experience as a result of this, you’d most likely have to drink about 2 liters of wine (a little more than 13 servings worth) and that’s an awful lot.

What’s the difference between a wine that costs $50 and a wine that costs $500?

The short answer? Not a lot – so long as you’re just drinking it.

The price comes from a number of different factors including the maker, the type of grape, how long it’s aged, etc. But if you’re just looking for a solid bottle of wine, an inexpensive bottle could taste just as good if not better than a thousand-dollar bottle.

If anything, there’s a bigger psychological component at play: A study that conducted blind taste test in which people were given samples of wine found that they did not get any more enjoyment from a more expensive wine compared to a less expensive version. In another study, researchers found that untrained wine tasters actually liked the more expensive wines less than the cheaper ones.

If you’re collecting, on the other hand, of course, the price tag will make a difference.

“In the end, it’s just wine,” according to Harbertson.

What are tannins and what are they doing in my wine?

You know that dry feeling you get in your mouth after a sip of red wine? You can thank tannins, naturally occurring chemicals that are found in wine and other beverages like black tea.

According to Harbertson, tannins give wine its weight (what makes it more milky than watery), so they’re integral to all red wines.

They bind to proteins like the ones in saliva, which is what makes your mouth dry out. It’s not as simple an experience as tasting something that’s bitter, he says. The interaction of red wine in your mouth ends up feeling more like a texture than just a taste, something known as a “mouthfeel.”

Wine tannins

Is it bad if I like $3 wine?

I can’t deny it: I love spending only $3 on a bottle of Trader Joe’s Charles Shaw wine. And Harbertson confirmed that that’s perfectly fine. In fact, he thinks it’s “wonderful.”

“If you like it and it only costs three bucks and somebody else has to pay $30 for it, man you’re getting a good deal,” he says.

It’s the same as liking generic potato chips: Some people can’t stand the off-brand chips, but if you do, that saves you a couple of bucks. Although some studies have shown that knowing that an increased cost correlated with a more pleasant drinking experience, not to mention there might be some corners cut when making bulk wine, if it appeals to your taste buds stick with them.

How am I supposed to be able to tell if a wine is floral or fruity, and do these adjectives matter?

Wines tend to include a lot of different aromatic notes, which can be really pleasant if you know what you’re doing. I, on the other hand, do not.

Harbertson suggests doing the following exercise to sharpen your senses before the next time you try a glass of wine:

  1. Grab a couple bags of multi-flavored jellybeans, and sort them into different cups by flavor. Put them away for a couple days (or hours, if you’re in a time crunch) so you forget the process.
  2. Later, take out the beans and try to guess which one is which flavor.
  3. Then, try a couple different flavored beans at once. Now try to guess what you got.

That’s kind of what wine tasting is like: it’s all about picking out the different flavors and aromas, like that of a strawberry, even if you’re not actually eating a strawberry.

Why is there so much emphasis on smelling wine?

Half the fun of drinking wine is the smell. In one glass of wine, there can be any number of fruity, floral, or earthy smells. And that can change depending on how long the wine is left out in the open. A glass of wine can contain thousands of chemical compounds which are ready to react at any time.

“There’s a whole host of crazy chemical reactions that changes the aroma of wine that sits in the glass,” Harbertson explains.

smelling wine

It mostly has to do with the air hitting the wine’s surface. When oxygen in the air mixes up with the phenolic compounds in the wine, it causes it to oxidize (which, if done too early can make the wine go bad). That great fruity flavor can morph in the glass into something nuttier in just a few hours.

What’s the story with yeast in wine?

All those chemical compounds in your wine likely have to do with yeast, a microscopic fungus responsible for digesting sugar and spitting out alcohol. Yeast is added to wine during the fermentation process. Once it’s done eating up all the sugar in the bottle, it dies.

Interestingly, as the University of Hawaii’s botany department points out, the skin on grapes already contains a fair amount of yeast that could help with fermentation. But since the winemaker doesn’t have a lot of influence over what that yeast does, specific strains of yeast are sometimes added to ensure a level of control.

What’s a sulfite and what is it doing in my wine?

No, it’s not that complicated.

Sulfites are a compound prevalent in most wines. Together, the sulfur and oxygen in sulfites act as a powerful preservative to keep the wine from oxidizing too quickly, which can change the flavors of the wine for the worse. “It’s really hard to drink a wine without sulfites,” Harbertson said.

“It’s really hard to drink a wine without sulfites,” says Harbertson.

In fact, yeast actually makes some of these sulfites. Harbertson said that different colonies of yeast in wines will sometimes fight each other by creating sulfites that some strains are more sensitive to. Some people are sensitive to sulfites – which are also found in other foods as a preservative – in which case the best thing to do is avoid them.

What does decanting do?

It all has to do with smell and solids. Especially in older wines, chemical reactions in the wine can end up creating solid particles – everything from dead yeast cells to proteins and other organic compounds. Leaving the wine in a decanter for a while can help ensure those fall to the bottom.

Decanting can also help tone down a strongly aromatic wine.

wine sediment

Why do we cork our wine?

Cork, which is made from bark, is a renewable resource, and its ability to form to the shape of a wine bottle is incredibly helpful at storing wine.

But there’s a drawback: occasionally bad cork can get into the wine, something called “cork taint.” It’s not going to harm you necessarily, but it will make the wine taste a little funky, like moldy cardboard. Some people are fine drinking that wine, but others – like Harbertson – can’t stand it.

Do screw-tops mean my wine is cheap?

Nope!

Even though the lack of cork has the stigma of cheap wine, countries like New Zealand have been transitioning to the twist-off style in recent years after getting fed up with bad cork. Not only do you avoid cork taint, but it’s also ideal for when a corkscrew isn’t handy. Harbertson said the screw-top is just as effective as cork at keeping air out.

Do genetics play a role in what wine you like? Is an affinity for a certain kind of wine hidden in our microscopic genes?

Definitely. Genes influence whether we prefer sweet, bitter, savory, etc. And that can play a big role in our wine selection.

TAS2R38, the bitter-taste receptor gene, is thought to be responsible for making some people incredibly sensitive to bitter tastes while others can’t get enough. Other taste genes, like the ones for savory tastes, can also play a role in determining whether or not you prefer a certain type of wine.

Why do I sometimes get a headache even if I’ve only had one glass of wine?

Most often, it’s more about how you’re drinking rather than what you’re drinking.

When your body breaks down alcohol, it creates inflammation. That inflammation can contribute to your headache. That, more than chemicals in the wine, are the reasons for the pain.

Eating food and drinking more water while consuming wine could help counteract that nasty headache in the morning, Harbertson suggests.

drinking water can help reduce headache from wine

Are there any wines I should avoid?

Harbertson said he wouldn’t go so far as to say there were wines he’d avoid.

It all depends on your taste and specifications. On the whole, there aren’t any particular wines that will “poison” you or mess with your body beyond what any kind of alcohol does.

Personally, he said, he does save cheap wine for things like sangria in which the wine will be mixed with other tasty fruits and sodas.

Why Master Sommeliers Are Going Corporate

Why Master Sommeliers Are Going Corporate

The atmosphere and wine selections at this year’s closing dinner for the Symposium for Professional Wine Writers reflected the commercial path that many of the 12 Master Sommeliers in attendance chose to follow after achieving the diploma. No longer as familiar with the restaurant floor and patrons as they are with the wine wholesalers, producers and marketing teams that employ them, the Sommeliers who paired the evening’s courses turned away from the semi-oxidized, organically fermented selections of years past in favor of more commercial choices.

It’s clear that this new generation of Master Sommeliers is charting its own path, chasing the ‘corporate dollar’ rather than the choicest wines. The question is why.

According to Chris Blanchard, the former Sommelier at Napa Valley restaurant REDD, after achieving the Master Sommelier diploma, it is difficult to resist the siren call of the larger paycheck and regular schedule offered by the corporate wine world as opposed to the demanding hours, uncertain pay and insufficient personal time that goes along with working in the food and beverage service.

However, for some Master Sommeliers, the plan all along was to leave the stress of a restaurant career behind by going corporate.

While a Sommelier who has no other commitments beyond the restaurant doors may tolerate the long hours, low pay and poor work-life balance, those with families tend to grow tired of constantly chasing the most profitable positions at all costs.

Jay James, going from Director of Wine at Bellagio Las Vegas’ wine program to Brand Ambassador of Chappellet Winery, can relate to this sentiment. As he explains, “One must typically go to where the best jobs are for maximum income potential, and that can be inconvenient or the location undesirable.”

For Doug Frost, a managing partner of the Beverage Alcohol Resource program and one of only four people in the world to currently hold both the Master Sommelier and Master of Wine diplomas, the move away from restaurant life had more to do with what he was doing than what he was not.

In fact, Frost says that if the job had only been about working the restaurant floor, he’d still be there.

But that was not the case. In addition to the work he did as the restaurant’s Sommelier, he also, “spent a lot of time worrying about the POS program […] and fussing about the price of Pepsi.”

Still, for all of the benefits that the corporate wine world has to offer over restaurant work, some think of going corporate as selling out. According to Blanchard, Master Sommeliers that enter the commercial sphere are playing straight into the dubious hands of the corporation.

“They hire an MS because it adds some kind of legitimacy to wines they produce […] these are the same kinds of wines that many of the new Masters would never have even considered for their wine programs when they were working the floor.”

Whether the new class of Master Sommeliers will bring a touch of art to the commercial wine world or become absorbed by it remains to be seen, but what is evident is that the ‘corporate dollar’ is not the only reason for shifting career paths. However, the way the wine trend is progressing, with an increasing demand for accessible wines, more may take the commercial path than would ever have considered doing so before.