How To Maximize Your Restaurant’s Facebook Page

How To Maximize Your Restaurant’s Facebook Page

Facebook is the great gathering place. People spend a lot of time scrolling through their favorite pages and interacting with everyone on their feeds. This is a great opportunity for your restaurant to reach new customers and keep past customers. People are far more likely to eat somewhere that they feel a connection to, and it keeps your brand in people’s minds. The best part, from a marketing point of view, is that you can write one post and have it spread to millions of viewers. Your restaurant’s name can get out there for very cheap this way.

The trick is to make Facebook work for you. After all, no media platform will do you any good if no one reads your work. Here are the basics of getting your page on everyone’s ‘like’ list.

1. Post Frequently

A page that hasn’t had any activity for a long time will lose even dedicated followers. Plus, Facebook’s algorithm puts the pages of recently visited sites on readers’ feeds. If you want your customers to have your posts on their feed, you have to post something new at least once a week. What should you post?

  • Milestones, no matter how small. “We’ve had our 1000th customer today.” “We’ve been open a whole decade now.”
  • Deals that you offer exclusively through your Facebook page. This will get people to hit up your page regularly. You can give discounts to people who ‘like’ your page, or announce 2-for-1 drink deals only on your page.
  • Specials of The Days, with attention given to seasonal items in particular. If you have unusual specialties, post about them.
  • Back of the House photos such as your top chef posing with his knives. Just ask Hollywood how much people love behind-the-scene peeks.

2. Use Facebook Insights

Facebook provides a regular rundown, called Facebook Insights, of the people who are visiting your page. This gives you a lot of data about who you are reaching, which can let you refine your posts and advertisements. Read the demographics carefully and see where you can better match your clientele.

3. Link To Other Social Media

Do you have a Twitter account? Any other type of media account? You can boost the number of people reaching your page by having tabs for your other social media accounts on your Facebook page. It also gives customers a better sense of your corporate culture.

4. Link To Other Pages And Businesses

On a related note, post about and link to related content and businesses. For instance, if you do business with a local farm and the farm has a website, write a post about them and link to their website. Link to their Facebook page, while you are at it. This gives you a better chance of getting the attention of people in your target demographic.

5. Upload Videos

Videos show up well on people’s timelines, and they give you a lot of flexibility to showcase your restaurant. You can post videos of behind-the-scenes footage, talk up your Soup of The Day, or discuss your philosophy as portrayed in your menu.

6. Keep Your Information Updated

Perhaps this goes without saying, but while you post regularly, be sure that your business information is accurate. It’s easy to forget that your contact information, hours of operation, and other important points are listed on your Facebook page, but it can be one of the first ways customers get such information. Keep your business info the same across all outlets.

A good Facebook page can boost your marketing, and restaurants can use all the help they can get in this world. Use these tips to maximize the help you get out of Facebook.

You might also like…

Lessons from Las Vegas

Lessons from Las Vegas

In the aftermath of the horrific mass shooting in Las Vegas, it’s important to refresh yourself and your staff on the best practices that have been in place for many years.

read more

Experience Sirvo for yourself

Sign up now to find hospitality jobs and hire top industry talent.

Restaurant Delivery Is On The Rise

Restaurant Delivery Is On The Rise

Restaurants have unexpectedly found themselves in the middle of a recession. For whatever reason, people just aren’t eating out anymore. In some cases, it’s a lack of time. In others, it’s a concern about high-calorie count, large portions, or even the noisy restaurant atmosphere. The result for restaurant owners, however, is the same: they’re experiencing decreased income and a struggle to maintain their businesses. Fortunately, many restaurants are finding a new solution: restaurant delivery.

What’s the Rush?

Today’s customers are busy. They’re after convenience and speed–often over price. They’ve spent long hours at work or with the kids, and when dinner time rolls around, the last thing they want is to have to step away from their current activities to prepare a complicated meal. This is the reason many meal delivery services, like HelloFresh or Blue Apron, are flourishing: they offer simplicity and convenience all rolled into one. However, restaurants who offer delivery can extend even more convenience to customers by delivering fully-prepared meals straight to the customer’s door.

 If your restaurant is struggling to stay afloat during this restaurant recession, offering this one key service is a great way to decrease those difficulties.

This restaurant delivery service is something that many customers are demanding with greater volume than ever. When they don’t have time to go out and get a meal themselves, they want the restaurant to bring it to them–and they’re not quiet about their requests. Many fast food restaurants and casual dining locations quickly find that the primary request of their customers is that they offer delivery on their food. If your restaurant is struggling to stay afloat during this restaurant recession, offering this one key service is a great way to decrease those difficulties.

The Real Cost of Delivery

For many restaurants, delivery services can be difficult to implement, especially at first. Let’s go over several key challenges:

Customers aren’t ordering as much through delivery as they might if they were eating in the restaurant–especially of high-margin items like drinks and desserts. Preparing for those issues ahead of time might include offering free dessert or a percentage off an appetizer for initial delivery clients. Once they’re used to seeing those items come through their doors with their meals, they’ll be more likely to order them in the future.

Offering delivery increases complexity. There’s additional insurance to be purchased, delivery drivers to manage, and a kitchen to balance. You don’t want delivery customers to have to wait too long for their food, but you don’t want to decrease the service you’re offering your in-restaurant customers, either. Finding this balance is critical to beginning a successful restaurant delivery service.

Third-party services don’t allow the restaurant full control. Unfortunately, if delivery drivers who aren’t part of your specific restaurant offer poor service, from slow delivery times to poor people skills at the door, customers are going to link that behavior with your restaurant. If you’re going to work with a third-party service, it’s critical that you vet them fully before beginning the partnership in order to ensure a more effective outcome for both your restaurant and your customers.

Whether you decide that setting up a delivery service is far too difficult or you’re ready to dive in and see if it will work for your restaurant, it’s important to note that many other restaurants–especially chains–are already jumping in. From partnering with Uber Eats, like McDonald’s, to teaming up with DoorDash, like Wendy’s, many restaurants have already taken the plunge to see how delivery will work for their restaurants.

In order to remain competitive, many restaurants may find that restaurant delivery is the best way to keep their corner of the market and ensure that they’re providing the best possible service for all of their customers. So, if you aren’t already thinking about delivery services, it should definitely be on your radar!

You might also like…

Lessons from Las Vegas

Lessons from Las Vegas

In the aftermath of the horrific mass shooting in Las Vegas, it’s important to refresh yourself and your staff on the best practices that have been in place for many years.

read more

Experience Sirvo for yourself

Sign up now to find hospitality jobs and hire top industry talent.

Marketing Tips for Your Restaurant’s Best Mother’s Day Ever

Marketing Tips for Your Restaurant’s Best Mother’s Day Ever

According to the National Restaurant Association, more than one-quarter of American adults celebrate Mother’s Day by dining out. This, as well as Valentine’s Day, results in one of the busiest days of the week for many restaurants. Get your share of this all-important market by following a few tried-and-true tips and convert new guests into loyal customers.

Brunch

Brunch is still the most popular meal for people who are age 65 and over. To target this audience, consider an exclusive Mother’s Day no-holds-barred brunch. What draws this crowd in? Quality often surpasses quantity and traditional items hold nostalgic memories. Consider a unique twist on the classics such as salmon with eggs benedict, lobster frittata, roasted chicken on crispy waffles, or challah French toast. Incorporate fresh herbs and edible flowers into soups and salads. While some restaurants offer an a la carte menu of favorites or a buffet, others choose prix-fixe three-course brunch specials. Choose the format your restaurant is best set up for in order to make this day a success.

Treat Mom Special

Treating mom special is what this day is all about. Consider bottomless mimosas or sparkling apple cider and don’t forget to hand out the flowers. As florists find themselves on the brink of crazy, be sure to place your order early. Your mother’s day goal: to convert first time customer’s into long-term loyal repeat guests.  To this end, consider giving out special Mother’s Day cards that offer a complimentary appetizer on their next visit.

You only get one chance at a first impression, so be sure mom and her family are pleasantly surprised when they enter your establishment. Make flowers the motif of the day and choose colors that go with your ambiance. If your design is such that most colors work well, consider classic combinations such as violets and yellows.

Kid Friendly

This holiday is a family outing so expect an over-abundance of little tykes. To help your adult guests enjoy their outing and keep the little one’s from going stir-crazy, consider a special area designated for kids. This section has little tables with paper tablecloths and massive crayons as well as etcher-sketchers, coloring books and blank cards they can color for mom. You’ll need one staff member to keep an eye on the little people’s section, but your guests will truly be impressed that you went the extra mile for them. And don’t forget a kid-friendly menu with easy finger foods such as chicken tenders, raw vegetables dipped in ranch, and anything cheesy.

Get the Word Out

Be sure to use your social media platforms to get the word out. In addition to traditional Facebook posts and twitter tweets, consider Instagram and Pinterest as ways to actually show your delectable offerings. “A picture paints a thousand words. “ —Arthur Brisbane.

Other advertising portals include Urbanspoon, Yelp, and OpenTable. YouTube is the place to post a video of kids playing in their designated area, your chef preparing a delectable item and happy customers enjoying a relaxing shared meal.

Traditional marketing methods still work, despite digital marketing’s overbearing presence. Consider making classic flyers regarding your special offerings and ask your local floral shop to display them (the one you’ve ordered your flowers from). Other display venues include office buildings, libraries, community centers, and gyms. Make sure you’ve got your specials posted out in front of your restaurant well in advance to attract passer-bys.

Make your Mother’s Day special stand out on your website and, if you don’t already know the importance of blogging in your marketing strategy, now is the time to start. Blogs are less about advertising and more about sharing valuable information. Consider a blog on the local activities your community is sponsoring for Mother’s Day.

Specials

Consider going in with a local business to create “Mother’s Day packages.” This can include a massage at the local spa or tickets to the local theater, museum, planetarium or botanical gardens. As a special offering for your mother’s day guests, and to promote another stream of income, consider branding items that your restaurant commonly uses and that people rave about, whether it’s your homemade salsa, blue cheese dressing or scented lotion you supply in your restrooms.

If you’ve been in the restaurant business for any length of time, you know the worst feeling is having your business full to overflowing and not having the necessary staff to care for your patrons. Make sure you’re prepared for a busy Mother’s Day—providing the service and quality food and ambiance your regular customers have come to expect and your new clients will come to cherish.

You might also like…

Lessons from Las Vegas

Lessons from Las Vegas

In the aftermath of the horrific mass shooting in Las Vegas, it’s important to refresh yourself and your staff on the best practices that have been in place for many years.

read more

Experience Sirvo for yourself

Sign up now to find hospitality jobs and hire top industry talent.

How To Make Your Business Profile More Attractive To Candidates

How To Make Your Business Profile More Attractive To Candidates

Making your business profile attractive involves a bit of strategic thinking and includes standing out in print, online, and through good old word-of-mouth. There are a number of ways to do this and, depending on your business strategy, it can get very in-depth. For now, we’re just going to touch on the three major components to drawing attention to your business while making sure talent flows your way. These are your website, your social media profiles, and a well done Sirvo profile.

Without further ado, let’s dive right in!

1. Make sure your website is on point.

These days, your website should be displaying more than just your hours and menu.

You want it to show exactly what your establishment is all about. People want to see appealing high-resolution shots of your food, cocktails, and the atmosphere. The foodie culture wants to engage in it all. Customers and employees have a lot of choices these days, so all of these things can help influence their decision.

People want to see appealing high-resolution shots of your food, cocktails, and the atmosphere. The foodie culture wants to engage in it all.

For more help on what you should include on your website, check out our blog post: Five Tips for Taking Your Restaurant Website From Good to Great.

2. Be present on social media.

Remember, social media is a way to interact with and engage with your community. Build your following on all relevant social sites and stay active. Keeping your social profiles updated daily is a great way to make your business stand out.

Most businesses understand the need for a social profile, but very few actually use it correctly. Whether we admit it or not, social media is a powerful marketing tool that you can use to take the temperature of your community, stay on top of trends, network with other business owners…the list goes on and on.

The trick is managing your social media well. If you’re not clear on how to do this or need some extra help, contact us. Sirvo offers a marketing package specifically for restaurants to help manage their social media – just shoot us an email at [email protected] for pricing.

3. Set up the perfect Sirvo recruiting page.

With the first two requirements complete, your Sirvo profile becomes an easy task. Let’s be clear, the first two take the most work, but they’ll allow us here at Sirvo to focus on placing the right talent into your business so you can worry about running your business. Filling out your business profile on Sirvo is a very easy process.

From the Home Page, log in or register for a business account.  To create your business page, select “Pages” from the left side menu and then select “New Page”.

You’ll be taken to a screen that looks similar to your personal profile dashboard. From here you can customize everything. We’d advise you to put a high-resolution image in your background header that highlights an aspect of your business you’d want others to know you for or be impressed with. Add your business logo for the main profile picture to complete the header.

Add a high-resolution image in your background header that highlights an aspect of your business you’d want others to know you for or be impressed with.

Make sure to give a short but interesting synopsis of the establishment. Describe the atmosphere, vibe, food, etc. Use this space to really attract the type of person you want. A good rule of thumb is to use the same branding on your Sirvo profile as your website and social media.

 

NEXT, THIS IS VERY IMPORTANT. Head over to the Settings Page to add your business address.

If you plan to post jobs on Sirvo (which you should be!), then making sure you have the proper city or address is vital! Since we push out your jobs to other affiliated job sites and social media feeds, whatever city and state you have listed in the settings is attached to your job listing across the web. Jobs that do not have address information receive far fewer applicants than ones that do (by a lot!!!).

Jobs that do not have address information receive far fewer applicants than ones that do (by a lot!!!).

If you’re business or concept with multiple locations, simply create another Page for free and specify the location in the Page Setting and by using an identifier in the Page Name (ex: Bobs Bakery – Boulder). This will allow you to specify jobs with different addresses and allows for better organization between hiring managers.

The last piece of the puzzle it to make your job listing stand out. Luckily, we know how to do that, too!

These days, it’s all about your online appearance. That can be as important as your business’s actual appearance. Looking good in the right places feeds into bringing the right kind of people into your building and to making you’re the place everyone wants to be.

You might also like…

Experience Sirvo for yourself

Sign up now to find hospitality jobs and hire top industry talent.
Need Extra Cash? Pick a Side Job That Complements Your Strengths

Need Extra Cash? Pick a Side Job That Complements Your Strengths

So, you’ve managed to land a position that will give you experience in the restaurant industry. Congrats! Of course starting out, you’re not going to get rich on the salary, but at least you’re getting a start on your resume. So, how can you make a little extra cash, get some broader experience and perhaps develop related skills that will make you stand out? Something that will give you an edge, maybe even expand your career options? Pick up a side job that complements your skills and career goals; here are few ideas to get you started.

Social Media Marketing

Many restaurateurs don’t make the time or have the skill for social media marketing, but no one should underestimate its power in promoting a restaurant and growing a loyal clientele. People like the immediacy of a relationship that social media allows, and there is no better way to get into the food conversation, gain some recognition and stay in customers’ minds on a daily basis.

Do you have a camera and a computer? Develop some basic social media skills, and then offer a package to restaurant owners starting with the one for whom you work. A good starting package includes a manageable number of posts per week on popular social media networks like Facebook, Twitter and Instagram. You can also include others like Google+ and Yelp.

This kind of social media setup is easy to maintain.

There are several tools out there with which you can schedule posts in advance and post to multiple social media networks simultaneously. Good ones to check out are Hootsuite and IFTTT.

This kind of social media setup is easy to maintain. All you have to do is let the right people know how important it is for them to engage with social media and show them you have the skills to do it for them. Start your client search with the place you work now, and make them shine!

Blogging

It’s a big deal in the content marketing world these days with 76% of U.S. businesses using it and 77% of those saying they will increase their content marketing in the coming year. Not everyone has writing skills or likes to write, but if you do, you’re in luck!

Help them connect to their customers in a personal and thoughtful way.

You can use your skill and familiarity with the industry to blog on behalf of restaurants in order to establish them in their industry and community and to keep them in the minds of their customers. Write for individual restaurant clients or operate your own restaurant blog library from which restaurant owners can draw for a fee. Help them connect to their customers in a personal and thoughtful way.

Promotional Models/Brand Ambassadors

Do you like to talk with people? Are you reliable, outgoing and energetic? As a brand ambassador, you’ll have an opportunity to really use and develop those people skills! Usually, brand ambassadors work through agencies that pair them up with companies needing representatives for their brand at an event. The agency provides training based on the company’s instructions.

A promotional model is a specialized version of a brand ambassador. Suppose a company requests all red heads 15-20 years old to represent them. If you fill the bill and are called up, you’ll probably make a little more money because you’re harder to find!

As either a brand ambassador or a promotional model, though, you’ll get to meet people and polish up your persuasion arts, always a good thing.

Develop some unique skills through side hustles that will make you indispensable.

So if you’re headed for the stars in the restaurant industry but need to make some extra money now, develop some unique skills through side hustles that will make you indispensable in your current environment right here on earth. And who knows? If things change, as they often do, you might just find another whole universe of stars in one of these side hustles. 

You might also like…

Experience Sirvo for yourself

Sign up now to find hospitality jobs and hire top industry talent.