Making your business profile attractive involves a bit of strategic thinking and includes standing out in print, online, and through good old word-of-mouth. There are a number of ways to do this and, depending on your business strategy, it can get very in-depth. For now, we’re just going to touch on the three major components to drawing attention to your business while making sure talent flows your way. These are your website, your social media profiles, and a well done Sirvo profile.
Without further ado, let’s dive right in!
1. Make sure your website is on point.
These days, your website should be displaying more than just your hours and menu.
You want it to show exactly what your establishment is all about. People want to see appealing high-resolution shots of your food, cocktails, and the atmosphere. The foodie culture wants to engage in it all. Customers and employees have a lot of choices these days, so all of these things can help influence their decision.
People want to see appealing high-resolution shots of your food, cocktails, and the atmosphere. The foodie culture wants to engage in it all.
For more help on what you should include on your website, check out our blog post: Five Tips for Taking Your Restaurant Website From Good to Great.
2. Be present on social media.
Remember, social media is a way to interact with and engage with your community. Build your following on all relevant social sites and stay active. Keeping your social profiles updated daily is a great way to make your business stand out.
Most businesses understand the need for a social profile, but very few actually use it correctly. Whether we admit it or not, social media is a powerful marketing tool that you can use to take the temperature of your community, stay on top of trends, network with other business owners…the list goes on and on.
The trick is managing your social media well. If you’re not clear on how to do this or need some extra help, contact us. Sirvo offers a marketing package specifically for restaurants to help manage their social media – just shoot us an email at [email protected] for pricing.
3. Set up the perfect Sirvo recruiting page.
With the first two requirements complete, your Sirvo profile becomes an easy task. Let’s be clear, the first two take the most work, but they’ll allow us here at Sirvo to focus on placing the right talent into your business so you can worry about running your business. Filling out your business profile on Sirvo is a very easy process.
You’ll be taken to a screen that looks similar to your personal profile dashboard. From here you can customize everything. We’d advise you to put a high-resolution image in your background header that highlights an aspect of your business you’d want others to know you for or be impressed with. Add your business logo for the main profile picture to complete the header.
Add a high-resolution image in your background header that highlights an aspect of your business you’d want others to know you for or be impressed with.
Make sure to give a short but interesting synopsis of the establishment. Describe the atmosphere, vibe, food, etc. Use this space to really attract the type of person you want. A good rule of thumb is to use the same branding on your Sirvo profile as your website and social media.
NEXT, THIS IS VERY IMPORTANT. Head over to the Settings Page to add your business address.
If you plan to post jobs on Sirvo (which you should be!), then making sure you have the proper city or address is vital! Since we push out your jobs to other affiliated job sites and social media feeds, whatever city and state you have listed in the settings is attached to your job listing across the web. Jobs that do not have address information receive far fewer applicants than ones that do (by a lot!!!).
Jobs that do not have address information receive far fewer applicants than ones that do (by a lot!!!).
If you’re business or concept with multiple locations, simply create another Page for free and specify the location in the Page Setting and by using an identifier in the Page Name (ex: Bobs Bakery – Boulder). This will allow you to specify jobs with different addresses and allows for better organization between hiring managers.
The last piece of the puzzle it to make your job listing stand out. Luckily, we know how to do that, too!
These days, it’s all about your online appearance. That can be as important as your business’s actual appearance. Looking good in the right places feeds into bringing the right kind of people into your building and to making you’re the place everyone wants to be.
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