At the end of the workday, many people have just one thing on their mind: happy hour! They’re hungry and thirsty and as a restaurant or bar of any type, this is a real asset. The thing you need to know though is how to advertise your happy hour so you can make the very most of it. With this in mind, here are the pro-tips.
Understand Happy Hour’s Purpose
Unfortunately, many bar owners think of happy hour as a stand alone part of their day when it’s really not. Happy hour is a transitional time you should use to drive traffic to your bar or restaurant that evening.
Don’t think of a busy happy hour as a success. While it may help you break even, it’s not a success unless you have a busy lucrative dinner or evening. As such, happy hour is actually a traffic and sales driver. You want this traffic to stay for a full-price dinner, which means you need really compelling advertising for that.
Ramp Up In-House Marketing
You want to create a special place or, at the very least, have posters and signs around your establishment advertising happy hour. Make sure these show a list of the deals you’re offering. This way, even if your customers missed happy hour, they know to come in for it tomorrow.
It’s important you train your team on running a successful happy hour.
It’s also important you train your team on running a successful happy hour so they can turn it into a profitable experience. By investing in walking your guests through a happy hour to an enjoyable dinner or late night experience, you’ll bring in more business. Make sure your staff is ready to offer recommendations, talk up full-priced signature items, and, of course, answer questions about the specials.
Use Social Media to Your Advantage
Most bars and restaurants understand how important social media marketing is when it comes to bringing in customers. However, what many don’t understand is how helpful it is for advertising purposes, especially when it comes to happy hours.
Why? Because lots of people get antsy towards the end of the workday and start playing around with their social media feeds. By tweeting about your daily specials around 3-5pm, you’re reaching potential customers at exactly the right time – when they’re deciding where to go for that after-work drink!
Take your social media post to the next level by including an enticing image of either a food or drink special you’re offering. The visual aspect goes a long way in this respect.
Create More Deals
Since most people don’t go to happy hour by themselves, but instead go with a group of friends or coworkers, offer group deals on appetizers or pitchers. These turn your happy hour into the place they want to go.
Also, don’t forget about the power of bounce back coupons.
Also, don’t forget about the power of bounce back coupons. Giving your customers additional coupons for the next happy hour gives them extra incentive to return!
A Little Something Extra
Although cheap drinks and food are stars in their own right, they’re not exactly unique. To make your happy hour stand out in the crowd, try adding a little something extra. Think karaoke, live bands, trivia or games of some sort.
Whether it’s once a week or once a month, this will not only draw a wider crowd but also extend the amount of time, and money, customers are spending at your restaurant. Plus, it’s just another perk that you can advertise!
Offer a Special Menu
Most of the time, happy hour discounts are on drinks and appetizers that are already on the menu. However, if you spend time creating a menu just for happy hour, customers are more likely to stop by and try these offerings.
If you spend time creating a menu just for happy hour, customers are more likely to stop by and try those drinks or food.
There’s a lot to consider when it comes to happy hour, but the gist is that it should be a unique and relaxing experience for your customers that’s affordable, so they can enjoy it on the reg. Then, it’s all about spreading the word!
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