From Food Truck to Restaurant: Establishing Your Brick-and-Mortar Business

From Food Truck to Restaurant: Establishing Your Brick-and-Mortar Business

Your ultimate dream was to open a restaurant, but you didn’t have a lot of money. So instead you opened a food truck – and it’s been a soaring success. Your customers love your food, and you feel confident in moving forward to bigger things. So what’s the next logical step? Opening that brick-and-mortar store, of course! And, here are a few things to keep in mind.

Review your original goals

Why did you want to open a food truck in the first place? Was it because you wanted to be a chef while being your own boss? Maybe it was a step forward in your strategy to grow your business. Whatever the reasons, successful food truck owners should consider how they want to grow professionally before pursuing brick-and-mortar options. If it doesn’t fit in with your plans, perhaps you should stick to the truck. But for those looking to expand, moving on to a restaurant could be a great idea.

You might discover that a particular location is too crime-heavy for your tastes, or it may prove better than you expected.

Consider various locations

Take advantage of the mobile nature of the food truck. Use it to scope out the neighborhoods where you’re considering opening an established restaurant. You might discover that a particular location is too crime-heavy for your tastes, or it may prove better than you expected. It’s also a way to test whether your customers will follow you to purchase your food. If so, then chances are they’ll go out of their way to check out your new restaurant.

Run the numbers

It’s no surprise that brick-and-mortar restaurants require many more additional expenses than the food truck. Besides renting the building, you would need to purchase decor and insurance as well as hiring additional staff. And that doesn’t include the need for more food. Consider the cost versus the profit, and look over past accounting records for your food truck. You’ll need to know what sells and what doesn’t as you consider your options.

Consider the cost versus the profit, and look over past accounting records for your food truck.

Plan your strategy

Reevaluate your menu and figure out if you need to add any items. Consider sticking to a simple menu to minimize potential food waste. You will also need to allocate your resources. Keep in mind the amount of time management required for scheduling future employees and food prep. If you decide to add new items, figure out the best places to purchase the food while keeping to your budget.

What about the truck?

If you open a brick-and-mortar restaurant that will be open year-round, you may need to re-examine what purpose your food truck serves towards the success of your business. Depending on your circumstances and location, perhaps the truck will continue its normal route as it has in the past.

Another option is to offer catering for special events, such as birthday parties or local concerts. Regardless of the truck’s new role, it will double as a mobile advertisement for your new location. Without needing to invest any additional funds, your food truck will become an indispensable marketing tool.

Regardless of the truck’s new role, it will double as a mobile advertisement for your new location.

You may also decide to run the truck only during the warmer months and keep your business strictly to your anchored establishment throughout the winter. If your area experiences regular cold and harsh winters, this move can be a boon to your business when previously you only had the truck. The brick-and-mortar establishment will provide a safe haven to your customers who may want to purchase your food but would rather not face the elements.

Don’t forget the legal issues

Leasing a property can be complicated. Remember to take care when negotiating lease terms and consider hiring an attorney to make sure everything is as it should be.

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Sirvo and The Colorado Restaurant Association Join Forces

Sirvo and The Colorado Restaurant Association Join Forces

The Colorado Restaurant Association becomes Sirvo affiliate to offer members a streamlined hiring process tailored to the foodservice industry.

DENVER, COLORADO – July 21, 2016 – Sirvo, the premier web app for hospitality and restaurant recruitment, today announced an alliance with the Colorado Restaurant Association, the leading trade organization for the Colorado foodservice industry. As affiliates, Sirvo and the CRA will join forces to meet the hiring needs of the foodservice industry.

Through the affiliation, Sirvo will be the official provider of the CRA job board granting members a streamlined approach to hiring in the foodservice industry. CRA members will not only be offered discounted member pricing on Sirvo’s platform but their job listings will also be posted on the CRA careers site as well as Sirvo and its partner networks for increased visibility and greater candidate reach.

“By unifying Sirvo’s technology with the CRA network, we have blended our strengths to offer food and beverage establishments across the state an easy and efficient process to hire great talent.” – Stephanie Maxwell, Sirvo CEO

For more information about Sirvo’s partnership with the CRA, click here.

About Sirvo

Sirvo, named Best New Startup 2015 is a modern web app for hospitality recruitment. Sirvo helps better connect employers and job seekers by providing easy access to business and talent profiles, powerful search, as well as collaborative hiring tools for a smooth, streamlined hiring process. For more information about Sirvo, visit Sirvo.com.

About Colorado Restaurant Association

Founded in 1933, the Colorado Restaurant Association (CRA) is the leading trade organization for the state’s dynamic foodservice industry. The CRA represents, educates and promotes an industry comprised of more than 10,800 eating and drinking establishments in Colorado.

Creative Ways to Deliver the Restaurant Check

Creative Ways to Deliver the Restaurant Check

Usually, one of the least enjoyable parts of going out to eat is paying the bill. With all of the creative ways you work to “wow” your customers, from signage to social media to redesigned spaces, what are you doing to impress guests at the close of their meal? The Restaurant Hospitality magazine talked to a few operators who are thinking outside of the traditional check presenter.

Geraldine’s, on the fourth floor of the Hotel Van Zandt, in Austin, TX, delivers its checks inside vintage books that highlight Texas history and Austin Music. Geraldine’s Director of Food & Beverage, Tobias Peach, says, “Guests love it and often comment on the books being a charming surprise at the end of their meal.”

The notebooks started as just a fun and easy presenter, but soon guests were writing mini reviews, notes to servers and chefs, and it just kind of took off.

At Honey Salt in Las Vegas, owner and founder Elizabeth Blau says that when Honey Salt first opened, they were looking for new ways to connect with friends and guests and chose notebooks as check presenters.

“The notebooks started as just a fun and easy presenter, but soon guests were writing mini reviews, notes to servers and chefs, and it just kind of took off,” says Blau. “We have a whole cabinet of them in the office, and sometimes it’s great to flip through and be able to relive the stories of the restaurant. I much prefer them to reading Yelp reviews.”

Digital bill folder made our table servers more efficient, and as a result, we’re able to turn tables more quickly.

Emory’s on Silver Lake in Everett, WA, uses a digital bill folder to cleverly disguise a high-tech RAIL payment terminal inside the otherwise normal looking check presenter. G.M. Robert Frost says the main reason they made the switch was for customer card security.

“We didn’t want to be the restaurant that had a customer’s card information breached,” he says. “The system has helped us from both a labor standpoint and from an efficiency standpoint. It’s made our table servers more efficient, and as a result, we’re able to turn tables more quickly.”

The ones who go on Yelp are either angry or love it; in Saylii we see many happy or neutral customers.

Several restaurants in San Francisco are testing a new app called Saylii, which asks customers to share their experience via writing, voice recording or video at the time of check payment, according to Saylii CEO Esther Kuperman.

“We’re seeing that the restaurants are getting reviews from people who generally never post reviews,” says Kuperman. “Usually, the ones who go on Yelp are either angry or love it; here we see many happy or neutral customers.”

More check delivery ideas

  • Utilize branded wooden clipboards and attach postcards showcasing local artists or upcoming events at the restaurant.
  • Use an item that represents your brand, such as a miniature pizza paddle, a mason jar, or a coffee cup to deliver the check.
  • Attach the check to a personalized photo album that highlights the buildout—or history—of your restaurant.

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How to Create a Unique Restaurant Concept

How to Create a Unique Restaurant Concept

A good concept is vital for marketing a new restaurant. Given that there are over a million restaurants in the United States alone, it may seem impossible to find a unique, appealing new niche. The fact is, with enough creativity and passion, you can come up with a restaurant concept that is fresh and exciting. Whether you are in the brainstorming stage of your new business, or you are in the process of re-branding your current restaurant, follow these tips to create a winning restaurant concept.

Be a visionary

The first step in creating a unique concept is thorough brainstorming. Use open-ended questions that allow you to ponder ideas without restrictions. Take note of all the crazy and random thoughts that come to mind. Let yourself have fun with it. Once you have a long list of ideas, you are ready to mix and match them.

Create a scrapbook of notes and images. When you see an appealing design or art concept, take a picture and save it on your phone. As you go through the day, ideas will pop into your head. Whenever this happens, jot it down on paper or in a note app on your phone. At the end of the day, gather everything together into a folder and use it to fuel your next brainstorming session.

When you see an appealing design or art concept, take a picture and save it on your phone.

As you consider ideas, they will spawn other, even more interesting ones. After enough brainstorming, you will be able to pick out some shining nuggets and discard most of the lackluster ideas. Once you have a few great ideas, you are ready to put more practical thinking to work in order to narrow them down based on how unique and inspiring they are, along with their viability from a business and marketing perspective.

Also, be patient. Great ideas don’t happen overnight. Do research. Study the market and examine the trends. Take long walks and let your imagination wander. If that eureka moment doesn’t happen, take a night or two to sleep on it and you will have a fresh perspective and new ideas the next day.

Draw inspiration from others

Isaac Newton, the inventor of calculus and physics, famously said: “If I’ve seen further (than others) it was only by standing on the shoulders of giants.” This idea holds true for great restaurateurs as much as for scientists.

If I’ve seen further, it was only by standing on the shoulders of giants – Isaac Newton

The greatest ideas have been inspired by the genius of others. If your solitary brainstorming session doesn’t yield a true gem, why not look toward some of the most intriguing concepts that are out there and put your own personal twist on it? Also, a lot of the most successful restaurants took old ideas and just improved upon them.

Mix and match ideas

Think about all the most memorable experiences you’ve had in restaurants you’ve visited. One may have had delightfully eccentric menu items, and another may have had a fun and unique design concept. Maybe you had great service that felt genuine and down-to-earth while still exuding professionalism. Take all the best experiences you’ve had and combine them into one “dream team” concept for a winning restaurant.

Take all the best experiences you’ve had and combine them into one “dream team” concept for a winning restaurant.

On the other hand, you may have been to a place that was excellent, except for one blaring flaw. This means the market is in need of someone (you) to come along and do it right.kkl

Create a fantasy league of extraordinary chefs

When developing a great unique menu, imagine you could gather together all the world-renowned chefs you’ve admired over the years. Research and learn more about these icons.

You may be surprised at the ingenious ideas you come up with.

Think about what menu they might devise if they collaborated with each other, or what new fusion of world cuisines they might invent. You may be surprised at the ingenious ideas you come up with by doing an exercise like this, and it is bound to be fun as well.

Some important things to consider when making a final choice are: Would you be thrilled to dine at this restaurant? Is there a restaurant that you wish there were more of? Also, even if your concept is not completely new, if you are inspired by the idea it will have your individual flair that can’t be reproduced anywhere else. If you are passionate about your idea, the energy will be passed on to your staff and the customers will know they are in an exceptional restaurant.

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Jobs in the Food Industry You’ve Never Heard Of

Jobs in the Food Industry You’ve Never Heard Of

The food industry has its standard cornerstone jobs — chef, waiter, baker, bartender and so on. You’ll see no end of job listings of this nature, but the jobs we’re highlighting today are much more uncommon. Check out these unusual food industry positions to see if it might be time for a career change!

 Professional Egg Peeler

Egg peeling is a task that nearly every restaurant has to deal with, but it’s usually relegated to a harried and low-paid food prep worker as one of their many daily duties. However, If you work at a company that deals with packaged hard-boiled eggs, peeling eggs might just end up being all you do at work, all day long. Some examples of the larger companies that deal in thousands of packaged boiled eggs per day include Sauder’s Eggs, Michael Foods and Eggland’s Best.

The Egg Peeler doesn’t peel all these by hand, of course; they’re usually at the controls of an industrial machine that both boils and peels the eggs. Professional Egg Peelers take pride in their ability to do it the old-fashioned way when called upon, however, often competing to set world records for speed!

Food Stylist

Food styling is sort of like flower arranging, just with food. The stylist arranges and places food to make it look as appealing, fresh and delicious as possible. Why would they do this? Primarily, they’re prepping food for pictures or video to be used in advertisements or cookbooks.

The stylist needs to be a professional photographer, but they also need to be a power shopper and a chef.

The stylist needs to be a professional photographer, of course, but they also need to be a power shopper and a chef as they’re usually in charge of obtaining all the raw materials and preparing them for the shoot.

The most interesting thing about what the Food Stylist does is that for most food shoots, they don’t take shortcuts with inedible artificial materials. While their result looks unrealistically good, especially when it comes to fast food burgers, it’s almost always in a form that you could pick up and eat.

Culinary Trend Researcher

Also sometimes referred to as a “Trendologist”, these experts have to keep their finger on the pulse of every aspect of the food industry to determine what’s trending and popular in people’s kitchens and on menus.

The big restaurant chains and frozen meal companies usually employ at least a few Trendologists to help them decide when to change their menus up or add new items.

Nutritional supplement companies also sometimes use the services of a Trend Researcher to help them determine what ingredients they should add to products such as fat burners, or what new flavors they should roll out in their protein powder lines.

Forager

Certain upscale restaurants are committed to using only ingredients that grow naturally in the wild. That means that somebody has to go out in the wild to get them! Enter the Foragers, a group of mostly independent entrepreneurs who sometimes contract out with restaurants or individual chefs to supply them with the wild edibles they need for their kitchens.

Foragers contract out with restaurants or individual chefs to supply them with the wild edibles they need for their kitchens.

Foragers hit the woods, fields, and forests looking for things like wild mushrooms, patches of wild spinach and edible weeds. Of course, it’s critical for a forager to know what is edible and what is dangerous, and some states are now requiring people who sell foraged food commercially to be licensed and bonded.

Brand Rover

Many of the larger food brands employ a “Rover” as a sort of traveling brand ambassador. They hit festivals and conventions all around the country giving out free samples and chatting with people to get real first hand impressions about the food.

Candy giant Mars is one company known to employ Rovers for many of their individual brands. Naturally, the companies that hire Rovers deal in foods of the non-perishable variety.

Pet Food Taste Tester

Yes, this is an actual job and yes, humans put pet food in their mouths (when it’s safe to do so). It turns out that despite their sometimes disgusting eating habits, household pets like cats and dogs tend to have very similar food tastes as humans.

As with wine tasting, you’re not supposed to swallow, but you do have to chew the food thoroughly.

As with wine tasting, you’re not supposed to swallow, but you do have to chew the food thoroughly. Pet foods are required to use meats and other ingredients that are safe for human consumption, but there’s no requirement for them to smell pleasant, so this can be quite the challenging job!
 

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Sign up now to find hospitality jobs and hire top industry talent.