Why Master Sommeliers Are Going Corporate

Why Master Sommeliers Are Going Corporate

The atmosphere and wine selections at this year’s closing dinner for the Symposium for Professional Wine Writers reflected the commercial path that many of the 12 Master Sommeliers in attendance chose to follow after achieving the diploma. No longer as familiar with the restaurant floor and patrons as they are with the wine wholesalers, producers and marketing teams that employ them, the Sommeliers who paired the evening’s courses turned away from the semi-oxidized, organically fermented selections of years past in favor of more commercial choices.

It’s clear that this new generation of Master Sommeliers is charting its own path, chasing the ‘corporate dollar’ rather than the choicest wines. The question is why.

According to Chris Blanchard, the former Sommelier at Napa Valley restaurant REDD, after achieving the Master Sommelier diploma, it is difficult to resist the siren call of the larger paycheck and regular schedule offered by the corporate wine world as opposed to the demanding hours, uncertain pay and insufficient personal time that goes along with working in the food and beverage service.

However, for some Master Sommeliers, the plan all along was to leave the stress of a restaurant career behind by going corporate.

While a Sommelier who has no other commitments beyond the restaurant doors may tolerate the long hours, low pay and poor work-life balance, those with families tend to grow tired of constantly chasing the most profitable positions at all costs.

Jay James, going from Director of Wine at Bellagio Las Vegas’ wine program to Brand Ambassador of Chappellet Winery, can relate to this sentiment. As he explains, “One must typically go to where the best jobs are for maximum income potential, and that can be inconvenient or the location undesirable.”

For Doug Frost, a managing partner of the Beverage Alcohol Resource program and one of only four people in the world to currently hold both the Master Sommelier and Master of Wine diplomas, the move away from restaurant life had more to do with what he was doing than what he was not.

In fact, Frost says that if the job had only been about working the restaurant floor, he’d still be there.

But that was not the case. In addition to the work he did as the restaurant’s Sommelier, he also, “spent a lot of time worrying about the POS program […] and fussing about the price of Pepsi.”

Still, for all of the benefits that the corporate wine world has to offer over restaurant work, some think of going corporate as selling out. According to Blanchard, Master Sommeliers that enter the commercial sphere are playing straight into the dubious hands of the corporation.

“They hire an MS because it adds some kind of legitimacy to wines they produce […] these are the same kinds of wines that many of the new Masters would never have even considered for their wine programs when they were working the floor.”

Whether the new class of Master Sommeliers will bring a touch of art to the commercial wine world or become absorbed by it remains to be seen, but what is evident is that the ‘corporate dollar’ is not the only reason for shifting career paths. However, the way the wine trend is progressing, with an increasing demand for accessible wines, more may take the commercial path than would ever have considered doing so before.

How Gamification Can Help Restaurants Exceed Goals

How Gamification Can Help Restaurants Exceed Goals

Gamification, you’ve probably heard this buzzworthy term more than a few times over the past year, and there’s a reason. From learning new skills to breakthroughs in scientific research, the use of gamification in business is drastically rising because of its effectiveness. Now, it’s time for the restaurant industry to take advantage.

Ameego, the premier online scheduling and labor control platform made specifically for the restaurant industry, recently published an article detailing how restaurants can use gamification to exceed their goals, and it explains gamification perfectly.

Boiled down, gamification is essentially taking an often boring activity, and transforming it into a fun game to achieve high productivity.

And, as of late, leaders in the restaurant world have been utilizing gamification to solve industry-wide problems from high turnover to low sales. Here are just a few that you might want to know about.

Improving employee performance

With the help of gamification experts Guest Engine, CARA, one of Canada’s leading franchise operations, developed a gamified program called #Connect in the hopes of increasing employee performance.

The program is based on the concept of “cooperative competition” in which employees work together to achieve individual goals such as exceeding sales numbers or receiving a positive review.

using gamification in restaurants to increase employee performance

When those goals are met, the gamification comes into play and employees earn points which they can then redeem for rewards, such as badges that signify an accomplishment, perks like writing your own schedule and monetary rewards.

The results: more sales, higher productivity and increased staff morale.

Boosting customer engagement

The use of gamification can extend beyond operations, and a great example is the Dominos ‘Pizza Hero’ app that, among other things, gamified the ordering process.

The app, which was a virtual pizza “slot machine”, would randomly generate a pizza for its owner after shaking the app. To top it off, the pizza could be ordered directly from the app.

using gamification in restaurants to increase employee performance

It was a hit amongst indecisive eaters and within just two weeks of its release, the app generated over 140,000 downloads, doing wonders for their engagement.

For more ways to leverage gamification in your restaurant, check out the Ameego Blog →

The Best Cocktails to Suggest to Customers

The Best Cocktails to Suggest to Customers

From time to time, you’ll have patrons come in to your bar who don’t know what they want. Actually, this will likely happen often. From couples on first dates to friends catching up, there are a plethora of moments where you’ll asked to suggest just the right cocktail for that particular patron. So, what are the best drinks for when this situation comes to pass. We’ve got them here!

Margarita

One of the most popular drinks to order in America, you’ll want to have this on your suggestions list. It’s a simple yet refreshing classic, it’s a favorite for bar customers all over. Sure, it’s pretty common, but it’s also easily customizable so you can put your own creative twist on it: Frozen and fun? On the rocks and classy? Orange juice or a splash of grapefruit? Serve it your style.

Manhattan

Consider suggesting a Manhattan for your patrons who like whiskey (be sure to ask) and want a full-flavored drink to savor. You can then tailor it even more to the guest’s taste with the type of whiskey you use; go with a rye whiskey for a smoky, spicier flavor or a bourbon for a sweeter taste. It’s another classic that will do the trick for the right person.

Cucumber Basil Vodka

From one end of the cocktail spectrum to the other, this drink is light and refreshing, plus easy to sip on, making the cucumber basil vodka a tasty delight that will be sure to satisfy both regulars and infrequent drinkers alike. Suggesting a vodka drink is a smart move as it’s mild flavor is easy to mix. Try this tasty, but not too sweet or heavy, option next time a guest asks for a helping hand.

Mojito

The mojito makes use of a light rum, which many drinkers enjoy. With its mint leaves and citrus flavors, it’s a sweet, enjoyable treat of a drink. Another very popular cocktail that is also easy to make your own. To mix it up, consider offering an infused mojito, with flavors of mango, coconut, grape, apple. The possibilities are endless!

Grapefruit Paloma

If you want to offer tequila but skip the margarita option in favor of a more nuanced drink, consider the suggesting a Grapefruit Paloma. The kick of tequila is cut by the addition of grapefruit, and with the balance of sugar and lime juice, the end result is a pleasingly tangy, yet smooth, cocktail. While this option is a unique twist on an old favorite, its varieties have become widely enjoyed and requested in bars all over, so you’ll be making a wise choice to suggest this one.

White Russian

Many of these options have a summery feel to them. However, if you’re bartending on a colder day and feel the need to suggest a heartier option, consider the popular White Russian. It offers the dessert-like taste of Kahlua, along with vodka and cream. Not a party-all-night drink, the White Russian is an excellent option for a first drink or for quick catch-ups, as it’s meant to be enjoyed fully, and can be filling (for a drink). It’s one of the most delicious and fun options you have, so consider it for patrons looking to indulge.

These six options cover your alcohols and list some of the nation’s favorite choices in drinks, but you can always add your own twists and additions as you serve. Remember to ask your patrons what type of drink they’re looking for, they’re general likes and dislikes,then offer up your best from there!

Catering Company ‘Eat Offbeat’ Staffs Kitchen With Refugees

Catering Company ‘Eat Offbeat’ Staffs Kitchen With Refugees

From traditional Nepalese dumplings and Iraqi baba ghanouj to heaping containers of East African lentils, the variety of authentic cuisines prepared in the kitchen of New York City catering and delivery company Eat Offbeat spans the globe.

Even more refreshing? So do the men and women who make up its kitchen staff. In fact, all seven of Eat Offbeat’s employees came to the United States as asylum seekers or refugees who fled other countries. And, not one of them had any prior professional culinary experience.

One of the company’s two founders, Manal Kahi, who plans to continue to hire and train refugees to work in the kitchen, explains that her motivation is partly humanitarian and partly business-savvy. She and her co-founder/brother, Wissam Kahi, believe that in a city saturated with excellent ethnic cuisine, their hiring practices lend them a way to stand out from the crowd.

We are really focusing on these new and off-the-beaten-path cuisines. Refugees are coming from countries that have cuisines we don’t really know…it’s not cuisines that you find at every corner.

The experience of being an international transplant in New York is one that Manal understands well having moved to the city from Lebanon as a student. Coincidentally, in 2014 when she started considering the possibility of running her own kitchen, Syrians had begun fleeing their homes in droves heading for her native Lebanon.

Ruminating on how she could contribute to the humanitarian efforts to aid the Syrian refugees, Manal stumbled upon the idea of employing them to make the traditional recipes she had come to love.

I was feeling very hopeless about it. When I got this idea of making hummus, I thought maybe Syrian refugees could be making it.

While other aspects of her eventual business plan changed, the idea of employing refugees remained. To get the ball rolling, Manal, having recognized the impact that an industry influencer could bring to her cause, enlisted the help of high-profile chef Juan Suarez de Lezo. By then partnering with the International Rescue Committee, an organization with a humanitarian mission to resettle refugees and asylum seekers, Manal and her brother were able get staffing underway.

Now, only five months into their soft launch phase, Eat Offbeat is already preparing nearly 200 meals each week out of a rented commercial kitchen in Queens. While catering is only currently available for groups of at least 10 people, plans are in the works to open up delivery to individuals.

As for the menu, that is expected to change as well, with Manal planning to take dishes out of the rotation if and when the employee who makes the recipe leaves her employ.

We want to keep it tied to them.

While every employee learns how to make recipes other than his or her own, Manal shares that retiring dishes from the menu is a nod to the fact that Eat Offbeat is just as much about celebrating people as it is about the food those people make.

Wherever they go from here, it seems clear that Manal and her brother have a bright future in the culinary industry. After a successful start in New York, any other market should prove child’s play. As Frank Sinatra famously sang, if you can make it there you’ll make it anywhere.

Chefs Weigh In On Responding To Yelpers

Chefs Weigh In On Responding To Yelpers

From the Angry Chef (AKA Atlanta Chef Ron Eyester) taking to Twitter to share his fiery opinions on guest complaints to South Park episode You’re Not Yelping, which mocks Yelpers for their self-importance, it’s fair to say that the Yelp reviewer backlash is nowhere near its end. In fact, more recently, Mark Nery, owner and chef of Denver restaurant Onefold, got some attention for his snarky response to Yelp reviews.

So with the fire obviously still burning hot, DiningOut.com decided to ask their Chef Panel how they respond to Yelp reviews. Here’s a look at they said.

Brandon Foster
Vesta Dipping Grill

“At Vesta, we like to take a proactive approach to both good and bad reviews. With different online forums, we have different abilities to respond, depending on if they leave contact information or not. Any time there is something great or poor, we try to take the time to respond directly to the guests. Especially when we feel that someone has truly had an unpleasant time, was disappointed with something, or even just not thrilled with the entire experience, we reach out to address the concerns specifically”

Leslie White
Zeal

“I prefer the sport of trying to turn them around. It doesn’t always work, but it’s more enjoyable than getting all fired up and hitting them back. I look at that as dropping to their level of emotional IQ, and why dumb yourself down on purpose?”

Tony Zarlenga
Cafe Brazil

“Accept them for what they are and take the higher road”.

Justin Cucci
Edible Beats

“Edible Beats has a simple philosophy: all Yelp reviews (or any online reviews for that matter) should be responded to—good, bad, and indifferent. To be able to connect with Yelpers … allows us to communicate hospitality after the guest has left the restaurant. Even if we messed up their experience when they were at one of the restaurants, we’re hungry to win them back and exceed their expectations—sometimes a simple email to a Yelp reviewer does just that.”

Aniedra Nichols
Fish N Beer

“You should respond to a bad Yelp review with class. They already showed their hand by talking on Yelp. Therefore, there is no need to be defensive or lash out with backhanded compliments and gratitude.”

Pam Proto
Proto’s

“It would be better and more productive if customers voiced their displeasure at the time of service and not waited to get home and send ranting emails filled with bad grammar at two in the morning. We have empowered our staff to deal with issues as they come up.”

Check out what the rest of the DO Chef Panel has to say about responding to Yelpers on DiningOut.com→