In 2016, more than ever, consumers and retailers will dictate which food trends will dominate in the industry.
1. Agnosticism
Whose customer is it anyway? Consumers are becoming brand agnostic. Retailer agnostic. Daypart agnostic. Amazon started it all as they own the customer experience and the brands they offer have little or no relationship with the buyer. Brands like Hilton or Starwood know less about you than Expedia or Kayak.
Because of the sophisticated online tools, consumers no longer care which hotel brands they book.
Their preferences are stored and become richer in data and proactively make suggestions to ensure each experience is successful. This is the trend brands should be most worried about as retailers lose their relationships with food shoppers to apps like Instacart and Uber Eats who are making the retailer or restaurant practically invisible as they continue to offer choices from multiple outlets. They own the customer. For supermarkets to win back the relationship they must become a one-stop “eco-system” similar to Yelp’s Eat 24: offering reviews, recipes, selection, ordering, ePayment, tracking and delivery. It’s time to fight for that shopper relationship.
2. Have it your way
This trend goes well beyond the now-retired Burger King TV slogan as segmentation and personalization continue to grow in importance. Shoppers want retailers to recognize and inspire them. Every shopping trip. Every product. Hartman predicts that by 2020 mid-market consumers will become more selective and continue to upgrade their culinary and healthy eating skills.
Not just for food seeking Millennials, or the top 1% – personalization will become pervasive.
This finally brings to reality the concept that Martha Rodgers and Don Peppers first wrote about in The One-to-One Future back in 1993. Food retailers will need to curate their offerings, and understand what all of their customers’ wants and desires truly are if they will remain in business and grow and compete with online sellers who continue to hone their algorithms and offerings based on purchase history.
Preemptive distribution will begin to take hold as shoppers become more familiar with the same price, hand delivery, expert benefits from retailers like enjoy.com. Personalization moves from being a plus for some to a must-have for all.
3. Bioregions
“Local” has been one of the biggest trends in the supermarket aisles for almost ten years. It is an unsustainable trend as weather conditions and climate change force changes to the sourcing of foods. Think bioregions. Nature defines the regions for what crops and livestock grow and thrive best in which climates, and we will see changes accordingly.
Think about this: California farmers moving to Georgia because of the cost of water. More wines coming from South Carolina. Produce growers moving to Peru.
A recent study by A.T. Kearney found that women and children are willing to pay more for locally produced food. The ultimate in local? Growing lettuces, herbs and yes even kale in your own kitchen year-round without herbicides. Perhaps the ultimate in bioregions? The Urban Cultivator and Grove are coming to your home very soon.
4. Micro-stores
Far from the everything-and-the-kitchen-sink hypermarkets, look for smaller, neighborhood grocers to spring up. These stores, such as ALDI (with over 1,400 locations in the U.S. and counting), Bfresh in Boston, Green Zebra in Portland are more relaxed, attentive and curated, with a heavy emphasis on products that Millennials yearn for, and buy.
Excellent private and exclusive brands with prices that this generation can afford.
Think about Lund’s & Byerlys’ Kitchen with 17,000 square ft that includes a 4,000 square foot sit-down restaurant and scores of local beers on tap. These retailers are proactive offering benefits to their shoppers, to build that relationship across many touch points. One example is how ALDI announced their decision to remove certified synthetic colors, partially hydrogenated oils and MSG from all its exclusive brand foods by the end of 2015.
Look for these micro-stores to take a stand and dispel the belief that you need to stock 50,000 SKUs to be successful, or that you have to serve everyone everything.
5. A new way of eating
Beware of Dr. Google. Your shoppers now rely on search engines to find out about diets, health issues, nutrition and what they should be eating. According to the 2015 SupermarketGuru National Grocers Association Consumer Survey, the internet is the number one source for nutrition information and as almost 50% of people in the U.S. say their diet could be healthier. This trend will continue – unless stores can disrupt the pattern by offering retail dietitians, health fairs and a 24/7 source of unbiased food and health information.
In 2016, we will see new kinds of proteins that are more sustainable and affordable than animal sources. Algae, nuts, vegetable, yeast and even insects will be used as ingredients to up the protein punch and we will see development of new healthier profiles such as Thrive – a cooking and salad oil made from algae that has 75% less saturated fat than olive oil and has the highest level of monounsaturated fat.
Look for an emphasis on “less is more” – fewer ingredients, and many more products touting their “free from” claims – free from growth hormones, free from GMOs and even stoic brand like Kraft Mac & Cheese and kids’ breakfast cereals highlighting their free from “artificial” claims. 28% of shoppers want minimal processing and one-quarter say they want a short list of ingredients. IFIC’s Annual Food & Health Survey reports that 36% of shoppers say they worry about chemicals in their foods; and foods labeled with a health attribute have enjoyed a sales increase of 13% in the last year, vs. overall flat sales throughout the store.
6. Technology to the rescue
In every way, from supply chain to point-of-sale systems to loyalty and more, technology continues to affect the food retail industry, and there’s no chance of that stopping. But as so many technologies flood the market, some of them aren’t that reliable.
Retailers should be certain they have accurate and relevant information on their websites and apps, so shoppers don’t have to go to other sources.
We cherish our mobile devices, and believe everything that is on the screen. The opportunity to retain a shopper relationship will come through information, service and empowerment. Now more than ever we need to equip store level personnel with information and technologies that can answer the questions that shoppers have. To create a food experience like no other with tastings and classes. To truly be the center of a community.
What will 2016 be like? More mobile. More delivery. More artisan. More curated. More delivered. More nutrition. More expensive.
Taking inventory is an unpopular task at most restaurants, but one that is critical to controlling food costs and improving profitability. Yet, when we speak with restaurant owners, many admit that they either do a poor job at it, or do it infrequently. In most cases, the underlying issue is a lack of structure around the inventory-taking process.
With that in mind, here are ten tips to help improve inventory accuracy at your restaurant:
Take inventory frequently. For some items it should be done daily, for others twice a week. At a minimum, it needs to be completed before placing weekly orders.
Take inventory after the restaurant has closed, or before it opens. You cannot take accurate inventory while goods are being sold. Whatever time you pick, stick with it. If you always take inventory on Tuesdays, but sometimes you do it at night and sometimes in the morning, there will be fluctuations in week to week results.
Take inventory before a new shipment arrives and then add the new stock to your counts. Do not attempt to take inventory while deliveries are being made. Items will end up being double-counted.
Clean out and organize your stock areas before taking inventory. Throw out items that have expired, move similar items to the same shelf and in general, tidy up.
Use Inventory Count Sheets. Have one for daily, one for weekly and one for monthly counts (or whatever periods you use) and standardize the items included and the unit (pounds, number of items, boxes etc) each item is tracked in. Changes in what items are tracked can cause large fluctuations in recorded inventory. Use a product like LiveInventory to create these sheets and track results over time.
When taking inventory, make part of the practice ensuring that items are being used on a First In, First Out (FIFO) basis. Older goods should be rotated to the front of shelves so they are used first. Additionally, try to keep the amount of items you have on hand as low as possible to reduce theft and spoilage.
Use two people to take inventory. They should count items separately and then compare results for anomalies. Pairing reduces errors and the temptation to manipulate results or pocket goods.
Use the same staff to take inventory. They will not only get faster at it, but they will tend to be more consistent.
If you use scales to weigh inventory and measure portions, calibrate them weekly.
Standardize what your unit cost is. The price of many items (like ground beef) changes week to week.
Use the latest price paid as the standard. It is the easiest to find and remember.
The most critical piece of the inventory puzzle is consistency. Using the same staff, taking inventory at the same time and counting the same items are some of the easiest ways to improve your accuracy.
Being a manager in a restaurant, or in any hospitality business, is a constant juggling act. From supervising staff to heading business operations, it can be a struggle to keep up. So that ‘s why January’s Hacks Series is all about management tips and tricks. To kick it off, we’re sharing our list of the best apps, online tools, and digital solutions to help streamline your management processes.
Number of reservations by party size and seating arrangement by table size
Cost: Free
The tool from the Center for Hospitality Research (CHR) allows restaurant operators and managers to optimize their reservations and seating by inputting key parameters into a Microsoft Excel spreadsheet, then using the Solver add-in to view the outputs. The tool’s creator, Gary Thompson, explains that it does so by determining the “best mix of tables in a restaurant, while simultaneously determining which reservations should be accepted from forecasted demand.” The inputs include party size, table size and number, average dining time, and average revenue by party size as well as the degree to which to inflate the amount of time guests will be seated at a table, termed the ‘Round-Up’.
The full description and instructions document depicts the components of the tool and explains how to use the tool by presenting a practical example of table mix optimization for two nights. The tool is provided by CHR free of charge and can be downloaded here.
Maintain an online guestbook to track diner contact info, food preferences, allergies, and more
Available for iPad
Cost: Free trial; $99/month
It should be no surprise that Yelp, an industry leader, has developed a restaurant management tool. SeatMe is an advance management system for your front-of-house needs, allowing you to take online reservations, manage seating, keep track of available tables, and even text waiting patrons when their tables are ready.
Enable ordering on your restaurant website, from you Facebook page, or from within the ChowNow app
Available online or for iOS and Android
Cost: Free Basic Account; Pro Account from $8.99/month
Online ordering goes fancy with ChowNow, a handy app that gives foodies access to your menu via your own website, Facebook page, or the ChowNow mobile app. Allow diners to customize their orders, so your kitchen knows just what to make, and check out online – orders are beamed straight to your restaurant’s main tablet, where employees can check and complete the order, and finally notify patrons when their orders will be ready.
Hundreds of questions cover requirements from the ServSafe Food Protection Manager Certification Examination, the American Food Safety Institute (AFSI) Food Manager Certification (FMC) exam, and the National Registry of Food Safety Professionals (NRFSP) Certified Food Safety Professional examination
Choose study mode or test mode
Available online or for iOS, Android, Blackberry, and Palm
Cost: $3.99
The Food Safety Exam Prep app from Upward Mobility offers the most comprehensive food prep information, health requirements, and U.S. safety standards of any mobile app. The test module is perfect for keeping your kitchen current on safety standards, and will help anyone prepare for certification or re-certification.
Built-in extras include a barcode scanner, multiple currency support, database backup and restore, password protection, and auto-default values
Filter by item, category, company, location, supplier/client, payment and shipment
Available for Android
Cost: $5.99
For simple inventory tracking – and streamlined bookkeeping and tax reporting – Inventory Tracker delivers with an easy-to-use solution. The handy app makes it easy to track your restaurant inventory, sales, revenues and balance sheet – daily, weekly, monthly and yearly. Create reports and transfer data to spreadsheet format.
Wine pairing, not to mention keeping track of an extensive wine cellar, is one of the most challenging and rewarding parts of the restaurant business, especially without a Sommelier. Enter Uncorkd, an iPad-based wine menu that also keeps track of your wine inventory. Customers can get a comprehensive view of your restaurant’s wine menu including a bottle’s origin, vintage and recommended pairings, while you can easily track inventory.
Publicly accessible business pages that display open jobs
Multi-admin business accounts
Re-usable job listings
Applicant tracking system
Messaging hub
Cost: Free for the moment
Sirvo helps businesses in the hospitality industry hire by connecting employers and job seekers on a platform that simplifies the hiring process, from posting jobs to reviewing applications. With Sirvo, you don’t have to worry about your job listings getting buried under more recent postings because your business page acts as your own hosted careers site. This makes advertising positions easier on you and finding jobs easier on professionals. Plus, you can invite admins to help manage your business page, search and message candidates, and organize applicants using the applicant tracking system.
WorkBright provides businesses that need to onboard new employees rapidly with paperless HR. By reducing the time it takes to collect and process new hire forms and automating the tedious workflows and data entry involved in onboarding new employees, WorkBright virtually eliminates the hiring costs associated with dotting the i’s and crossing the t’s. Plus, WorkBright ensures that your HR files are compliant, organized, and easily-accessible.
Digital access to staff schedule, from anywhere at anytime
Forecast labor costs with an as-you-schedule dollar tally
Available online from any computer or mobile device
Cost: Free trial; Accounts from $19/month
The purpose of ScheduleFly is to make restaurant staff scheduling easier by simplifying communications between you and your employees. The app turns any mobile device or computer into your communications central: post time schedules, your employees can request shift changes, and you can all coordinate on time off. Best of all, the app makes it easy to avoid costly overtime and forecast labor costs.
Manage your social presence across sites, from one platform
Log on once to schedule posts throughout the day, week or month
Available online or for iOS and Android
Cost: Free Basic Account; Pro Account from $8.99/month
Chances are, your restaurant has gone social and chances are, all that required networking is overwhelming. HootSuite steps in with a simple tool that makes it easy to manage all your social networks, scheduling posts and cross-publishing photos, status updates, and more to multiple social sites. Integrated social profiles include Facebook, Twitter, FourSquare, LinkedIn, Google+ Pages, and others.
Magic resize to automatically create images for all social media platforms (instagram, twitter, google+, etc.)
Cost: Free Basic Account; Canva for Work $119.40/year, $12.95/month
Canva makes designing graphics for social media, presentations, posters, and more exceptionally easy. Included are tons of different layouts to get your design started that are available in pre-set dimensions (for social media) as well as in custom dimensions. Build your designs with Canva’s integrated images, icons and shapes, backgrounds, fonts, and photo filters, many of which are free. Plus, you can upload your own images!
To help businesses produce on-brand marketing materials, Canva recently introduced Canva for Work, which allows teams to collaborate, save brand colors, logos, and fonts, and build their own templates. Also included is automated resizing for various social media images sizes.
Fishbowl is not new and is an industry standard, but we wanted to include it anyway because it should definitely be in you business tool repertoire. With several analytics-based solutions available, Fishbowl focusses on helping restaurants optimize their marketing, strategy, and revenue management. From measuring dining behavior and defining target segments to analyzing and optimizing digital marketing efforts, Fishbowl will help maximize your marketing returns.
Integrating digital solutions and apps in your management practices will not only increase efficiency but also improve your processes and save your business money, so take a few minutes to check out your options! Coming up next are tips on business operations, so be sure to check back in.
While some trends that found footing in 2015 will continue to grow in popularity, 2016 will also bring about new concepts and focusses.
1. Chef-casual
As Americans’ appetite for casual dining shows no signs of waning, savvy upscale operators will implement a high-low strategy. We saw this trend emerge (Marcus Sammuelsson’s StreetbirdNYC, Richard Blais’s FLIP Burger, Rick Bayless’s Xoco) and 2016 will only bring more examples.
In a risky act of foodservice subversiveness, well-known L.A. chef Roy Choi and Daniel Patterson of Coi and Alta in San Francisco are taking on the fast food giants where they’re most in demand—the inner cities of places like San Francisco, L.A. and Detroit. Their fast food concept, LocoL, is looking to disrupt Big Fast Food with a cleaner and healthier alternative.
2. Chef’s Choice
Tasting menus are alive and well at many top restaurants, and will continue to be in the next year. While some offer the full experience alongside an a la carte or prix-fixe option, several offer only a tasting menu or don’t even print a menu at all (Ronny Emberg’s Atera). All of these trends reflect diners’ desire for a more chef-curated experience.
3. Cool Bowls
Bowl foods will show up on more menus. Heard of Acai bowls? They’re the new smoothie, according to consultants and trend watchers Baum + Whiteman in their annual trends report. Acai bowls start with frozen pulp from the superfruit, thinned out to a scoopable texture with milk (usually soy), and finished with fruit, granola, chia seeds, coconut flakes, peanut butter or other toppings. Like the one above from Jugos in Boston, they menu for about $10.
Poke bowls are next on the raw fish front. Cubed ahi tuna or other fish is marinated in a bolder, more savory sauce than its ceviche cousin and served over seaweed-seasoned rice. The Hawaiian dish is all over L.A. and is also popping up in Boston, New York and Salt Lake City.
4. Food Halls
The U.S. got its first taste of the modern iteration of the food hall in 2010 when Mario Batali and Joe Bastianich launched Eataly in New York. Influenced by European markets, today’s food halls are showcases for local restaurant operators, food artisans and other purveyors.
2015 saw a food hall boom, and more will join their ranks in 2016. Often housed in repurposed urban spaces, and featuring attractive communal dining spaces, these elevated offspring of the 1970s food court are a stylish, social and convenient way to eat and shop. Some developers have even seen fit to include short-term incubator spaces for emerging concepts (Avanti, Denver; 4th Street Market, Santa Ana, CA.)
Other food halls in development include:
Anthony Bourdain’s yet-unnamed 155,000-sq.-ft. food hall at Pier 57, lower Manhattan. Once completed in 2017, the “chaotic, in a good way…Asian night market,” as the No Reservations star has described it, will be New York’s largest food hall.
James Beard Public Market, Portland, OR, is named for the culinary icon born there. The indoor-outdoor waterfront space will be served by 90 vendor stalls.
The Marketplace at the National, Chicago: On the ground floor of a historic 1907 building, with 10 stalls featuring “many of Chicago’s most respected chefs and restaurant groups.”
Detroit Ship Yard, 10,000 square feet of restaurant, retail and gallery space in repurposed shipping containers.
The Hall at 400 Fairview, located in a new suburban Seattle office tower promises the “spirit and energy of an open-air market.”
5. Sister Farms & Onsite Gardens
“Farm-to-table” dining is so ubiquitous now that restaurants don’t need to tout it. But many of the best are taking the concept to the next level, using their own gardens and farms to produce ingredients for the kitchen. The French Laundry is famous for its bountiful kitchen garden, while Arethusa al Tavolo was born out of Arethusa Farm — chefs and growers are more connected than ever.
6. Snacks and blurred dayparts
Make room on your menu for snacks as customers continue to want customizable experiences and something to nosh whenever the craving hits. Increasingly, guests are looking for snacks that deliver protein and other nutrients. The ideal snack combines sweetness with salty, spicy or smoky flavors. The chorizo-stuffed dates at Paul Kahan’s Avec in Chicago are a perfect example.
Here are some more:
At The Violet Hour cocktail lounge in Chicago, snacks include roasted nuts with cayenne, paprika, sugar and oregano; and a truffled ricotta tartine of toasted rye bread topped with ricotta, truffle oil, herbs, honey and arugula.
At Bryant Ng’s Cassia in L.A.: Kaya (coconut jam)-filled toast made from brioche and served with a slow-cooked egg.
At Sambar in L.A.: Chicken wings finished with Malabar hot sauce and summer fruit chutney.
7. Southern roots
2016 will embrace the South and its ultimate culinary icon, fried chicken—a carryover trend of the last few years that’s showing no signs of fatigue.
In fact, the experts at Baum + Whiteman have called 2016 “the year of fried chicken.” The dish not only crosses geographical lines, but the dining spectrum as well. A host of startup and independent fast casual chicken concepts (including David Chang’s Fuku, a fried chicken sandwich shop in NYC, and Danny Meyer’s Chicken Shack) will expand and give the chicken chains a run for their money.
8. Vegtables are still stars
As Restaurant Hospitality predicted last year, vegetables will still be center stage in restaurant dishes in 2016, often taking center-of-the-plate roles and pushing protein over to the side.
Consumers seeking more antioxidants and fewer hormones, rising beef prices, and vegetables’ seasonal nature and variations are driving this trend. The radish plate at Vedge in Philadelphia, for instance, features eight different varieties of the vegetable, prepared in eight different ways.
Vegetable-forward eating is shedding its earthy-crunchy rep and associations with odd meat substitutes. Hearty cauliflower or portobello steaks aren’t trying to be something they’re not. They’re out and proud because chefs are making them delicious and satisfying. Watch for the “root to stem” movement (similar to the zero-waste, nose-to-tail movement) to gain traction, says Baum + Whiteman.
So what does 2016 have in store for restaurants: a more casual and community focus, lots of vegetables and fried chicken, chef-centered menus.
As an addition to our interview with Dustin Lawlor, head bartender at The Kitchen, here’s the recipe for his craft cocktail ‘Las Vegas Turnaround’. This bourbon-based drink with lemon, basil, and ginger ale is a refreshing cocktail with vibrant flavors that is guaranteed to satisfy!
