Hotels: A Great Place to Start or Advance Your Career

Hotels: A Great Place to Start or Advance Your Career

by | Nov 25, 2016 | Career

If you’re interested in a career in the hospitality industry, a hotel is an excellent place to start. There is a very wide range of entry-level positions that can lead to mid/upper level professional positions. Let’s take a look at the general entry-level jobs available and the possible paths of advancement that each one offers.

Desk Clerk

A hotel desk clerk works a basic, fairly low-impact customer service position that isn’t difficult to get into. Some hotels may ask for prior related hospitality experience or a high school diploma. Very rarely do hotels require any higher education or formal training.

This is a very good position to advance into management as you’ll rapidly learn the hotel’s day-to-day operations. If you’re considering pursuing a career in accounting, another interesting branch is to work as a night auditor. This overnight job retains the functions of the front desk clerk, but with less incoming traffic during the shift, the rest of the time is spent preparing the daily revenue and room occupancy reports.

Hotels have a wide variety of departments…

Administrative Assistant

Hotels have a wide variety of departments in which they require administrative assistants; accounting, development, human resources, legal, marketing, etc. This is yet another area that enables you to quickly learn about day-to-day operations and has room for advancement to a variety of other departments.

Depending on the complexity of the job, the educational requirement for an administrative assistant may be anything from a high school diploma to a related bachelor’s degree. It is a job that can potentially be obtained without prior experience.

Accounting

Accounting work doesn’t differ much in a hotel from what is done pretty much everywhere else; hotel accountants will process financial data, prepare regular reports, manage payroll and conduct audits among other duties. Opportunities exist not just at individual hotels, but at the corporate offices of chains as well. Duties can expand to working with investments, strategic initiatives and business case recommendations.

Opportunities exist not just at individual hotels, but at the corporate offices of chains as well…

Areas to potentially move up include real estate, the supply chain and management of individual hotel locations or regions. These positions will usually require a degree, but there are plenty of entry-level opportunities for new graduates.

Marketing

Marketing is another area in which jobs are available both at the independent and corporate level. Opportunities are particularly rich for those who speak another language and have a deep understanding of cultures that a hotel brand is expanding into.

This position requires a degree, but a wide range of communications, psychology or social studies bachelor’s degrees are often sufficient to secure an entry-level position.

There are plenty of opportunities to advance in a hotel.

Food Service

Most of the world’s top chefs pass through a hotel or resort at one point or another in their careers. This is a great breeding ground for chefs looking to learn traditional cooking techniques.

There are plenty of opportunities to advance in a hotel kitchen and often all it takes is a little luck and timing. Craft your trade, learn from those around you, play your cards right and you may become the next executive chef.

A lot of people do not always look to hotels as having a plethora of professional opportunities. Hopefully, this blog has opened your eyes to some of the paths forward as you look to develop professionally. Regardless of what career path calls out to you, a series of hotel positions always looks great on a resume.

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How to Choose a Memorable Name For Your Restaurant

How to Choose a Memorable Name For Your Restaurant

by | Nov 23, 2016 | Business Toolkit, Management

You’ve readied your space, hired your staff and now the only thing standing between you and opening night is thinking of a great restaurant name. It’s almost like naming your baby… with a few big differences. Name your kid Apple, and you get a few eye-rolls from the adults in the playground. Name your restaurant Rat’s Nest Kitchen, and you just lost whatever money you invested. So how do you go about choosing the right name for your restaurant?

Good characteristics for names

A good name for a business has a couple of traits. Remember that it is all about branding and you want to choose a name that will be easy for your guests to remember. No one wants to be known as “That one place with the sandwiches”. Make it is easy to spell too, so that people can write about you. Keep it simple and choose a name that can possibly be utilized effectively as you potentially grow someday.

The most important part of a good name is that it targets the audience you want to draw. You’ll need to research your potential clientele to find out what will make a good impression on them before thinking up names.

Your restaurant, like your baby, needs a good name.

Location is a great starting place

People who love your town will appreciate a place named after it or some piece of their history. Visitors will like the historic appeal and may even come to conclusions about the historical importance of your establishment, even if there isn’t much past the use of the name. In other words, choose a timeless name.

You can take the location inspiration in many directions. For example, The French Laundry got its name from the French Steam laundry that was housed in the same building in the 19th century. Go ahead and dig deep in local color. It’ll do your name good.

Keep the theme in mind

Have you ever seen a Chinese Restaurant named Joe’s? No, and you won’t because a restaurant serving ethnic food wants potential customers to know what they are in for. Your restaurant’s name should reflect the theme of your business. The name is the first impression people get, and you want it to be accurate.

Keep it simple and choose a name that can possibly be utilized effectively as you potentially grow someday.

… And the cuisine

While naming your pizzeria Pepperoni Pizza With A Soda may be a bit restrictive, calling it Just Pizzas is pretty effective. It may even help in marketing your brand, as it tells the customer exactly what to expect from the menu. A vegetarian will know to avoid something with ‘steakhouse’ in the name, and people in the mood for tacos will gravitate toward a restaurant named ‘taqueria.’

Use personal inspiration

A common naming trope is to use the name of the person who inspired the owner. For instance, Wendy’s was named after the owner’s daughter. Naming your restaurant after a loved one makes for a great advertising hook, and people will eat up the story along with the food.

You can also name it after a time or place that holds personal meaning or your favorite play on words. Everybody loves a joke, and puns work on many levels. It conveys a relaxed attitude, and it puts people In a sunny mood. It also gives you a chance to get creative.

What to avoid

For both legal and branding reasons, you will want to avoid trademarked names. You’ll confuse customers and get yourself sued.

As a general rule, run potential names past other people and look to their reactions.

As a general rule, you should run potential names past other people and see their reactions. They will think of associations that you might have missed. Plenty of people have come up with what they thought were lovely names, only to have everybody assume they were insulting someone or referencing something off-color. Getting input from peers or local industry leaders keeps you from getting embarrassed later.

Your restaurant, like your baby, needs a good name. Your restaurant needs a name it can stick with for life. Take the time to research the market, brainstorm ideas, and test it on people. Getting the right name will be worth every minute. 

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5 Tips for Taking Your Restaurant Website From Good to Great

5 Tips for Taking Your Restaurant Website From Good to Great

by | Nov 16, 2016 | Business Toolkit, Management

A good website is no longer enough to compete in the crowded restaurant environment. To stand out to potential patrons in the age of internet ubiquity, you need a digital presence that sets your business apart from its competition. To help accomplish that goal, here are 5 steps you can take to take your restaurant website from good to great.

1. Make it Responsive

To say that we live in a world of smartphones and tablets is no longer an exaggeration. Mobile internet usage surpassed its desktop counterpart for the first time last year, and the gap is only expected to widen in the near future. Increasingly, your patrons are deciding whether to visit your establishment on the go.

For your restaurant, that means a crucial adjustment: make sure your website looks equally well on all devices and screen sizes. The process, called responsive design, allows the layout of each page to adjust dynamically so that even smartphone users can still find the information they need. The result will be better visibility in search engines in addition to improved user experience.

2. Allow for Online Reservations

Nobody likes even the chance of waiting in line. And yet, especially during peak hours, exactly that might happen for many restaurants. So why not set yours apart with an online reservation system?

A number of platforms, such as Tablein and Nextable, have begun to offer services that allow restaurants to integrate online reservations into their websites. The result is a more interactive experience that allows your audience to more easily reserve tables, and you to better plan your busy evenings.

…don’t underestimate the power of personalizing the web experience for your audience.

3. Add Your Own Style

To be successful online, your restaurant website cannot look like its competition. You need to stand out, ideally in a visual style that is congruent with the brand you’re looking to promote. Above all, that means losing the stock photos and using photos of your own locale, staff, and guests instead.

Try to use the website to convey the actual atmosphere and type of food your audience will encounter when they visit. We’re visual learners, so a large percentage of your web visitors will never bother to view your menu or read your writing if you cannot grasp their interest and attention within the first few seconds on your website.

4. Include Social Proof

Nothing is more convincing to potential guests than their peers telling them about the greatness of your food and atmosphere. Social proof in all of its forms is scientifically proven to work, thanks to our subconscious need for social validation.

Customer testimonials on your website are a crucial first step in leveraging the power of the masses. But so are social shares, especially if you decide to feature dynamic content such as blog posts or videos. The more easily your visitors can share the content, the larger of an audience will find out about your restaurant and be prompted to visit your website.

You need to stand out, ideally in a visual style that is congruent with the brand you’re looking to promote.

5. Share Behind-the-Scenes Content

Finally, don’t underestimate the power of personalizing the web experience for your audience. Especially first-time visitors, who can only rely on your website for information about your restaurant, will appreciate learning more that helps them better understand what they’re in for.

For example, you may want to share a profile (or even cooking video) of your cooks to give your audience a better understanding of how their food is made. You can do the same for servers, or even include a timelapse video of a typical night that better conveys how popular your restaurant truly is. The more of a peak behind the curtain you allow your audience to take, the more likely they’ll be to actually visit and check out your restaurant for themselves.

Do you have a good restaurant website? Don’t rest on your laurels – your competitors might as well. Instead, work to make it great, using the above tips. Ultimately, your audience will have to decide whether they want to eat at your establishment or at an alternative down the road. An effective website can make all the difference in helping them make that decision.

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How to Run a Successful Wine Program

How to Run a Successful Wine Program

by | Nov 11, 2016 | Business Toolkit, Management

There’s nothing quite like a glass–or a bottle–of wine with dinner when you’re out to eat. Unfortunately, all too many restaurants are failing to take advantage of this great source of income. You have a wine list, but you’re not using it to its full potential! Below we offer some suggestions on refining your wine program in attempt to offer your guests as dynamic of an experience possible!

Choose Your Wines Carefully

Ideally, you want to have a rotating selection of wines that reflect the trends your customers will enjoy most. Some customers are eager to check out the new wine that you’ve just added to the menu, others have old favorites and won’t often branch out.

Choose your wines with care, being sure to offer them at a variety of price points to attract as many customers as possible. Always keep in mind the cuisine you offer and ensure that your wine selection can be paired with any dish you serve.

The excuse of, “well we just don’t sell that much wine” is essentially inexcusable.

A great resource for information is your liquor sales representative/consultant. Liquor distribution companies train their staff very well and provide them with a multitude of educational sessions throughout the year.

Don’t get us wrong, they are always trying to make the sale and get you to purchase higher priced bottles or ones they can’t seem to unload out of the warehouse. But they are also very, very knowledgeable of their product and can walk you through the selection process.

Watch Your Prices

Base your glass prices on market value/competitive pricing as this will encourage customers to consider your particular wine options. By pricing your glasses of wine reasonably, you encourage more guests to (at the very least) try a glass. A well-chosen glass can easily lead to a bottle, as well as a satisfied guest with the intent to return!

A well-chosen glass can easily lead to a bottle.

As for bottle pricing, an effective strategy is to offer a reasonable price on bottles of your house red or white; select a price point that makes it cheaper than it would be by the glass. Your house wines are great options to include on happy hour menus as well and are an easy choice for many of your guests who are not picky about their wine.

As for the higher end bottles, charge market price because these should not be discounted and won’t ever have to be as long as they are attractive options.

Educate Your Staff

It’s crucial for your waitstaff to be knowledgeable about your wine selection and be able to properly talk about wine with guests. A waiter who is uncomfortable speaking about wine and/or guiding guests through the selections will be a poor salesperson, and that’s not necessarily their fault!

It’s crucial for your waitstaff to be knowledgeable about your wine selection.

Ideally, you want as much of your staff possible to have tried the wines that you’re offering. Not only that, they should have an idea of the characteristics of the wine, what wine pairs well with the signature dishes on your menu, and how to choose a wine that will fit your customer’s preferences.

Discussing the wines you carry during any type of pre-shift meeting is an ideal time to provide information for your staff. Maybe even consider a bi-annual all-staff meeting to go over your entire beverage campaign and include a wine education portion in those meetings.

Improve the Experience

All waitstaff should be presenting and offering wine service in a professional and proper manner. There are traditionalists out there that will refuse a bottle or ask for a replacement if it is not presented properly.

Wine service takes practice and a first timer is always going to be nervous. It’s a pretty simple process, made easier by following these steps:

  • Always carry a wine key and not a cheap one either, they don’t last and often don’t work all that well.
  • Carry the bottle with the label out with the palm of your hand placed on the bottom of the bottle
  • Ensure that all wine glasses are polished and feel free to carry the glasses on a tray or in your other hand
  • Bring a linen folded and draped neatly across your arm to help with small spills
  • Present the bottle to the guest who ordered it prior to uncorking
  • Always be talking to the guest as you are uncorking the bottle (this avoids awkwardness and allows time to talk menu options)
  • Pour a small sample and present to the guest who ordered the bottle
  • Once an approval is given, pour for each guest (ladies first)

Selection, price, variety, pairings, presentation and education are essential to a restaurant’s wine program.

Selection, price, variety, pairings, presentation and education are essential to a restaurant’s wine program. The excuse of, “well we just don’t sell that much wine” is essentially inexcusable. If you do not have an attractive wine presence on your menu or a staff that is uneducated about wine you are letting money walk out the door as a business owner. Make it a priority and be passionate about an age old beverage selection that will not only attract a certain audience but will also make many of your guests feel that they were provided with an experience and sometimes an education. 

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This is How to Upsell Menu Items Like a Pro

This is How to Upsell Menu Items Like a Pro

by | Nov 2, 2016 | Career

The more you can sell to any one customer or party, the more money you make off of the table. Seems like simple math, right? In order to properly convince your customers that they need to make more expensive choices, however, you need to avoid annoying them with constant attempts to upsell. Here are the basics so you can hit the ground running with your upselling game.

Make It Natural

The best servers don’t let customers know that they’re trying to increase their sales. Instead, they make an offer that sounds perfectly natural for each stage of the meal.

When you first comes to the table, for example, you might start off, not by asking if the customer would like to enjoy an appetizer or if you can take their drink order, but by suggesting a particular appetizer that is on special or has been receiving special attention.

The best servers don’t let customers know that they’re trying to increase their sales.

When the suggestions are part of the conversation, customers are less likely to realize that they’re being upsold, and more likely to take you up on the offer.

Make It Tempting

Every time you suggest that a customer purchase something that they weren’t already planning to buy, from an appetizer to dessert, you should make it tempting.

Suggesting that it’s your favorite dish or describing the dish in detail is a great way to tempt customers and convince them that they need to try it. Describing the perfect after-dinner coffee or suggesting a great drink to go with the meal is another excellent tactic for tempting customers to add on an extra purchase.

Be Specific

So, you know those customers who come in and order right away? Well, it’s likely that they’ve decided that they are going to skip the appetizer, dessert and maybe even drinks altogether, and just get an entree, period. These customers are tricky to upsell because they already have an idea in their minds.

Suggesting a specific item is a great way to add to the temptation.

However, suggesting a specific item is a great way to add to the temptation and maybe even get them to bite. By describing a dish or drink in detail, you help to create a picture in the customer’s head, which may entice them to get more than they originally intended. Plus, you’ll come off looking like a pro!

Show Enthusiasm

Customers are more likely to be intrigued by a special offering if there is an indication that it just cannot be missed. Showing a little extra enthusiasm can be exactly that – a sign that this is a must have. You’ll sell much more if you’re excited about what you’re selling rather than acting indifferent.

Don’t underestimate the power of a positive nature when it comes to convincing customers to try something new!

Read the Customer

Some customers are more likely to take a server’s suggestion than others.  A customer who is in a hurry or who is short with you and doesn’t want to engage in conversation is unlikely to be convinced by upselling techniques.

Continued pressure can result in lower sales or even a dissatisfied customer.

In this case, continued pressure can result in lower sales or even a dissatisfied customer who is unlikely to return to the restaurant. It’s important you learn how to read the restaurant’s customers so that you can determine when a tactic is effective and when you need to give up in order to preserve the customer experience.

Upselling is a tactic used by most salespeople. In a restaurant, it’s the job of the server to convince customers that they want to add a little extra onto their meal, from an appetizer or dessert to an after-dinner drink or two. By learning how to effectively upsell, you can increase your profit, as well as the restaurant’s, on a regular basis.

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