5 Reasons the Hospitality Industry is a Viable Career Path for Millennials

5 Reasons the Hospitality Industry is a Viable Career Path for Millennials

by | Nov 30, 2016 | Career

It used to be that men and women in their twenties would work in the hospitality industry only as a temporary job, something to get them through college or to help them transition from part-time work to their “real job”. But things are changing. 

Many millennials are discovering that the hospitality industry is actually a great place to launch their careers. If you’re trying to figure out your career path, or are a manager working on a hiring plan, here are 5 reasons why the hospitality industry is a viable career option for millennials.

1. Social engagement

Contrary to the seemingly obsessive nature with all things technological, members of the millennial generation actually thrive when they are in social situations. The hospitality industry suits this desire for making personal connections and allows for networking opportunities that lead to possible new employment opportunities or social functions.

Many millennials do not want to be tied down to a computer all day long–they would rather spend their day having meaningful interactions. Which is exactly what you would encounter when working in hospitality.

2. We are motivated by our passions, not money

Millennials are unique in many ways, including the desire to have a fulfilling career instead of just working for a paycheck. Millennials are more likely than any other generation to turn down a higher paying job if it isn’t going to fulfill them on a personal level.

The hospitality industry isn’t exactly known for paying out maximum incomes, but it is known for providing a place where workers can grow and thrive. As an industry that provides a work/life balance, a livable wage and an opportunity to continue learning, this could be the right place for you!

The hospitality industry suits our desire for making personal connections and allows for networking opportunities that lead to possible new employment opportunities

3. We want to grow in our careers

Millennials don’t expect to work for one company for 45 years and then retire, like previous generations did. In fact 91% stated they plan on staying at their current employment less than three years. The key here is that they don’t necessarily want to switch companies. They want to grow in their careers, and in many industries, they just can’t do that at one company.

The hospitality industry, though, can be different. There are a wide range of professional opportunities within the hospitality industry that foster professional growth (i.e. Management, Marketing, HR, etc.)

4. We are engaged with what’s happening online

Millennials are very comfortable with technology and interact with it on a daily basis. This can be a huge gain for the hospitality industry, which is starting to catch up to other industries when it comes to being tech-savvy. Millennials can help the hospitality industry move forward technologically by being tuned into how people are using social media, reviews and apps to find restaurants and hotels.

Being tech-savvy can work to your advantage. Especially if you are seeking opportunities in marketing or social media management within the hospitality industry.

Forget everything you read about millennials being a “me” generation. When it comes down to it, we genuinely care about the world and they want to help people.

5. We want to help people

Forget everything you read about millennials being a “me” generation. When it comes down to it, we genuinely care about the world and have a need to help people. We want a rewarding career that allows us to give back to our community. Millennials are not clock-watchers — we don’t want to punch in at 8 and out at 5 just in the name of getting a paycheck.

Motivated millennial employees can take your restaurant, bar or hotel to the next level with their social understanding and tech skills, so don’t underestimate them. And if you’re a millennial employee, don’t underestimate the career opportunities that await you in the hospitality industry. This is a great industry that supports the quality of life that most of us want to have outside of work due to the non-traditional work schedule and the opportunities to make a livable wage. 

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How to Choose a Memorable Name For Your Restaurant

How to Choose a Memorable Name For Your Restaurant

by | Nov 23, 2016 | Business Toolkit, Management

You’ve readied your space, hired your staff and now the only thing standing between you and opening night is thinking of a great restaurant name. It’s almost like naming your baby… with a few big differences. Name your kid Apple, and you get a few eye-rolls from the adults in the playground. Name your restaurant Rat’s Nest Kitchen, and you just lost whatever money you invested. So how do you go about choosing the right name for your restaurant?

Good characteristics for names

A good name for a business has a couple of traits. Remember that it is all about branding and you want to choose a name that will be easy for your guests to remember. No one wants to be known as “That one place with the sandwiches”. Make it is easy to spell too, so that people can write about you. Keep it simple and choose a name that can possibly be utilized effectively as you potentially grow someday.

The most important part of a good name is that it targets the audience you want to draw. You’ll need to research your potential clientele to find out what will make a good impression on them before thinking up names.

Your restaurant, like your baby, needs a good name.

Location is a great starting place

People who love your town will appreciate a place named after it or some piece of their history. Visitors will like the historic appeal and may even come to conclusions about the historical importance of your establishment, even if there isn’t much past the use of the name. In other words, choose a timeless name.

You can take the location inspiration in many directions. For example, The French Laundry got its name from the French Steam laundry that was housed in the same building in the 19th century. Go ahead and dig deep in local color. It’ll do your name good.

Keep the theme in mind

Have you ever seen a Chinese Restaurant named Joe’s? No, and you won’t because a restaurant serving ethnic food wants potential customers to know what they are in for. Your restaurant’s name should reflect the theme of your business. The name is the first impression people get, and you want it to be accurate.

Keep it simple and choose a name that can possibly be utilized effectively as you potentially grow someday.

… And the cuisine

While naming your pizzeria Pepperoni Pizza With A Soda may be a bit restrictive, calling it Just Pizzas is pretty effective. It may even help in marketing your brand, as it tells the customer exactly what to expect from the menu. A vegetarian will know to avoid something with ‘steakhouse’ in the name, and people in the mood for tacos will gravitate toward a restaurant named ‘taqueria.’

Use personal inspiration

A common naming trope is to use the name of the person who inspired the owner. For instance, Wendy’s was named after the owner’s daughter. Naming your restaurant after a loved one makes for a great advertising hook, and people will eat up the story along with the food.

You can also name it after a time or place that holds personal meaning or your favorite play on words. Everybody loves a joke, and puns work on many levels. It conveys a relaxed attitude, and it puts people In a sunny mood. It also gives you a chance to get creative.

What to avoid

For both legal and branding reasons, you will want to avoid trademarked names. You’ll confuse customers and get yourself sued.

As a general rule, run potential names past other people and look to their reactions.

As a general rule, you should run potential names past other people and see their reactions. They will think of associations that you might have missed. Plenty of people have come up with what they thought were lovely names, only to have everybody assume they were insulting someone or referencing something off-color. Getting input from peers or local industry leaders keeps you from getting embarrassed later.

Your restaurant, like your baby, needs a good name. Your restaurant needs a name it can stick with for life. Take the time to research the market, brainstorm ideas, and test it on people. Getting the right name will be worth every minute. 

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5 Tips for Taking Your Restaurant Website From Good to Great

5 Tips for Taking Your Restaurant Website From Good to Great

by | Nov 16, 2016 | Business Toolkit, Management

A good website is no longer enough to compete in the crowded restaurant environment. To stand out to potential patrons in the age of internet ubiquity, you need a digital presence that sets your business apart from its competition. To help accomplish that goal, here are 5 steps you can take to take your restaurant website from good to great.

1. Make it Responsive

To say that we live in a world of smartphones and tablets is no longer an exaggeration. Mobile internet usage surpassed its desktop counterpart for the first time last year, and the gap is only expected to widen in the near future. Increasingly, your patrons are deciding whether to visit your establishment on the go.

For your restaurant, that means a crucial adjustment: make sure your website looks equally well on all devices and screen sizes. The process, called responsive design, allows the layout of each page to adjust dynamically so that even smartphone users can still find the information they need. The result will be better visibility in search engines in addition to improved user experience.

2. Allow for Online Reservations

Nobody likes even the chance of waiting in line. And yet, especially during peak hours, exactly that might happen for many restaurants. So why not set yours apart with an online reservation system?

A number of platforms, such as Tablein and Nextable, have begun to offer services that allow restaurants to integrate online reservations into their websites. The result is a more interactive experience that allows your audience to more easily reserve tables, and you to better plan your busy evenings.

…don’t underestimate the power of personalizing the web experience for your audience.

3. Add Your Own Style

To be successful online, your restaurant website cannot look like its competition. You need to stand out, ideally in a visual style that is congruent with the brand you’re looking to promote. Above all, that means losing the stock photos and using photos of your own locale, staff, and guests instead.

Try to use the website to convey the actual atmosphere and type of food your audience will encounter when they visit. We’re visual learners, so a large percentage of your web visitors will never bother to view your menu or read your writing if you cannot grasp their interest and attention within the first few seconds on your website.

4. Include Social Proof

Nothing is more convincing to potential guests than their peers telling them about the greatness of your food and atmosphere. Social proof in all of its forms is scientifically proven to work, thanks to our subconscious need for social validation.

Customer testimonials on your website are a crucial first step in leveraging the power of the masses. But so are social shares, especially if you decide to feature dynamic content such as blog posts or videos. The more easily your visitors can share the content, the larger of an audience will find out about your restaurant and be prompted to visit your website.

You need to stand out, ideally in a visual style that is congruent with the brand you’re looking to promote.

5. Share Behind-the-Scenes Content

Finally, don’t underestimate the power of personalizing the web experience for your audience. Especially first-time visitors, who can only rely on your website for information about your restaurant, will appreciate learning more that helps them better understand what they’re in for.

For example, you may want to share a profile (or even cooking video) of your cooks to give your audience a better understanding of how their food is made. You can do the same for servers, or even include a timelapse video of a typical night that better conveys how popular your restaurant truly is. The more of a peak behind the curtain you allow your audience to take, the more likely they’ll be to actually visit and check out your restaurant for themselves.

Do you have a good restaurant website? Don’t rest on your laurels – your competitors might as well. Instead, work to make it great, using the above tips. Ultimately, your audience will have to decide whether they want to eat at your establishment or at an alternative down the road. An effective website can make all the difference in helping them make that decision.

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18 Marketing Ideas to Bring More Customers to Your Restaurant

18 Marketing Ideas to Bring More Customers to Your Restaurant

by | Oct 19, 2016 | Business Toolkit, Management

With sales on the rise, restaurants are expecting to see an influx in business. To make sure some of those customers visit your restaurant, you’ll need to hone your marketing skills. Advertising isn’t always cheap, so here are some inexpensive marketing ideas to use instead.

1. Sponsor a local team

There’s a lot you can do on the local level to get word out about your restaurant. To start, consider sponsoring a local team, whether it’s adult volleyball or kid’s hockey. The team could be named after your business or, if they’re already established, your logo could be added to their uniforms and equipment.

Not only will this increase exposure, but you’ll also be supporting your community. And if you’re really crafty, make sure to offer drink specials or happy hour on the day of the week they play so they’ll celebrate their wins with you after the game.

2. Join the local Chamber of Commerce

Pretty much every community has a chamber of commerce that promotes local businesses. Joining it will expand your network as well as open the doors for catering or hosting chamber events.

If your restaurant has just opened its doors, a grand opening is a great way to generate publicity.

3. Donate to charities

With a little searching, you’ll find local charities that might be willing to team up with your restaurant. You could provide food for the organization’s events or schedule your employees to volunteer. If that’s too big of a commitment, donating to smaller fundraisers accomplishes the same end.

4. Have a grand opening

If your restaurant has just opened its doors, a grand opening is a great way to generate publicity. You might offer some sort of special, like a deal on a sampler dish, to encourage visitors to try several foods.

5. Host a holiday party

Make plans to decorate and host a dinner party during an upcoming holiday or event. You can even create a theme centered on local culture or a popular television show just for the fun of it.

Occasionally bringing in local musical talent is a surefire way to entertain your customers.

6. Hold a customer appreciation dinner

This will get the message across that you appreciate the support of your guests. Again, try offering deals on various foods and drinks.

7. Offer live music

Everyone loves dinner and a show. Occasionally bringing in local musical talent is a surefire way to entertain your customers. Include the community by asking them to vote for the next performer on your social media pages.

8. Twitter

Twitter is a good platform for those who are new to social media advertising. It offers ad options that are simple to understand, and users can select a target audience and budget that works for them.

9. Facebook

Facebook ads also allow users to set a target audience and budget, but they can seem a bit more complicated because there are more options to choose from. So designate someone who understands social media marketing to put together some ads for a particular demographic.

Write up a press release and send it to local media whenever you’re hosting an event or teaming up with another organization.

10. Email marketing

You may feel like you’d be spamming your customers this way, but don’t underestimate its reach. Collect emails wherever you can on a sign-up sheet or through your website. The emails can be discounts on specific items and holiday deals, and they can also include invitations to events where you’ll be catering or hosting.

11. Yelp

This is a popular online directory for restaurants because of its review system. It provides potential customers with business information as well as offer a venue to leave reviews and feedback.

12. Restavista

Restavista is a directory that allows customers to find restaurants in the area based on their specific needs, whether its dietary or they just have a craving for a specific food.

13. Foursquare

This is kind of like the “check-in” option on Facebook. By having an account, your guests can check-in while they eat. This info is shared with their connections and extends exposure to those who otherwise would be unaware of your establishment.

By establishing your social media presence on social media channels, you help your business get a better online exposition and spread the word about your restaurant among users.

14. Whitepages

Yes, these still exist. Having a Whitepages account offers information about your restaurant, but there’s no rating or review option. Think of it as an electronic phone book listing that people can access it from their mobile devices.

15. Write a press release

Write up a press release and send it to local media whenever you’re hosting an event or teaming up with another organization. Make sure it’s sent directly to the reporter or their assignment editor so it doesn’t get lost in the shuffle.

16. Sign up for HARO

“Help a Reporter Out” is a way to get media attention outside your community. Those who sign up receive daily emails on upcoming news stories that need sources. When one pops up that’s relevant to your restaurant, contact the reporter. It may lead to an interview that will increase exposure for your business.

17. Contact reporters with your opinions

Reporters often search for local angles on a story. If, for example, the city is changing liquor license requirements and you have an opinion about its impact on the restaurant sector, reach out to local media and tell them what you think. Who knows – you just might land the lead story.

18. Get found on Google

Last, but not least, make sure your business address is set up correctly on Google. You will need to create or claim your Google for Business Page. Make sure ALL the information is filled out wherever you can, including phone number and website. Test to make sure your restaurant shows up by searching for it in Google Maps or Waze on your phone.

Happy Marketing!

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How to Take Pictures of Food for Your Restaurant Portfolio

How to Take Pictures of Food for Your Restaurant Portfolio

by | Oct 14, 2016 | Business Toolkit, Management

There are four basic elements of a great food photo: lighting, composition, styling, and equipment. Once you’ve got a handle on these basics, drool-worthy food photos are a mere snap away! Let’s talk about how to take pictures of food for your restaurant portfolio.

Lighting 

Lighting will make or break your shot. It is the single most important photography element there is. But don’t worry if you don’t have a studio full of lighting equipment. Natural daylight can make your food look phenomenal when manipulated correctly.

Stay away from direct sunlight! It might seem like a good idea at the time, but it will be harsh, flattening, and can create shadows that distract from the food. Your goal is to shoot in a shady spot on a sunny day. This will allow the bright color to shine and texture will be more discernible in subtle shadows.

The prep work will enable you to find the best time and position to set up your actual food shoot.

Spend a few days looking at different locations in your restaurant throughout the day. Take a plate of food with you and look at it through your camera in different spots at different times of the day. This prep work will enable you to find the best time and position to set up your actual food shoot. Near a window is usually a good bet. (Tip: hang a white sheet over the sun-filled window to diffuse the light and create ‘shade.’)

Composition

As chefs, you know the old adage, “you eat with your eyes.” Never has it been more true than with food photography. These pictures have no heavenly aroma, and the ambiance of your restaurant can’t help you. They have to tell the complete story for you. The composition is not just plating, though that’s a huge part of it. It includes everything in the shot including the backdrop, plate, utensils – everything. Even including just food on a white plate is a stylistic composition choice.

The composition is not just plating – it’s everything in the shot including the backdrop, plates and utensils.

The ‘rule of thirds’ is a helpful one here. Imagine your framed shot is divided into nine squares – like a tic-tac-toe grid or sudoku. Now the main subject of your photo should sit on one of the grid lines, not in the squares themselves. This gives the image a dynamic feel. The main subject could be many things, your chef, the meat on the plate, the cheese bubble on French onion soup, the sugar flower on a cake, or the plate on a tablescape. This works for things big and small. If your shot is Thanksgiving, the turkey would be on a grid line. If your shot is the turkey, the crispiest, most delicious piece of skin would be on the grid line.

Styling

The devil is in the details, but so is the fun! Now’s the time to think about plates, silverware, and tablecloths. Do you wrap sandwiches in wax paper? Serve pie with printed napkins? This is a way to tell the story of your restaurant and chefs along side the story of your food. Colorful food can benefit from simple or highly contrasting props. What fits best with your restaurant’s style? Very brown food (think stew or chili) benefits from patterned props, but be careful not to distract from the subject.

Active moments are a great way to break up a static photo gallery and inspire the viewer to imagine them holding that spoon.

Food sitting flat? Get a model! Maybe a scoop of mac and cheese on a silver spoon held aloft looks more appetizing than the bowl. Take a bit out of a sandwich and photograph a spoon cracking a crème brûlée. Active moments are a great way to break up a static photo gallery and inspire the viewer to imagine them holding that spoon!

Equipment

How much equipment do you really need? With the right lighting, an iPhone or similar phone can absolutely take a fantastic photo. And maybe that works for you right now. There’s nothing wrong with that! But, if you’re ready to step up to some real photography equipment, these are good places to start.

  • Clip Lights – found at most hardware stores. Can act as back-up to a main light source (“fill”) or be the sun for you on a rainy day. Hang up a white sheet to diffuse it or use a big piece of white poster board to reflect the light onto your subject.
  • Tripod – Manfrotto makes great tripods for those starting out. But for an even cheaper option, AmazonBasics offers a couple of different models.
  • Editing Software – Polish up your photos before you send them out in the world! Photoshop is an obvious choice. But there are more options out there. Canva is a great design platform for those who don’t like to spend too much time editing pictures but still want to have pretty images.

Hopefully, this has inspired you to step up your food photo game. Make sure to share them on social media as well as your website to get the most bang for your shot.

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