How to Create a Great Restaurant Atmosphere

How to Create a Great Restaurant Atmosphere

by | May 31, 2016 | Business Toolkit, Management

Your restaurant may have great-tasting food, but if the atmosphere is bland or distasteful, it will overshadow the quality of the meal. Not only will customers be unlikely to return but they’ll also spread negative reviews. On the flip side, a great restaurant atmosphere will make the fare taste better, keep your customers around longer and ensure that they’ll return again and again. This is why the atmosphere of a restaurant is just as important as the food, if not more so.

Lighting

The lighting in a restaurant should strike a balance that makes customers feel comfortable. During the day, when the sun is shining, the lighting should be brighter to fit the energetic atmosphere of the day. When day turns to night, the lights should be dimmed to capture that quieter, more intimate feeling.

When it comes to lighting, also consider what type of lighting fixtures fit the concept. For example, for an elegant, romantic restaurant, chandeliers and candles would work well, but not so much for a modern restaurant concept.

Color & Décor

The colors in your restaurant, on the wall and on the plate, have an impact on the dining experience. While warm colors such as red and orange ramp up appetite, cooler colors dampen hunger. Color combinations have similar effects; less contrast between the color of food and the plate on which it’s served has been shown to increase the amount of food consumed.

When making decisions about color, keep not only the concept and brand in mind but also the effect it will have on customers.

Décor is important as well. Simply put, bare walls in a restaurant are unappealing. The artwork and décor on the walls help set the mood and expresses the creative point of view of the restaurant. Each room should have a point of focus, but nothing too overbearing or busy as to detract from the elegance or balance of the overall design.

Music

For your atmosphere to be cohesive, the music needs to fit the restaurant. For upscale dining, music should be subdued and calming. In more casual restaurants, louder and faster music can help create a more social atmosphere.

For a bar or very social establishment, live music can be a great draw. Also, keep in mind that faster music leads to faster eating and quicker turnover. And, when it comes to volume, it should always fit the size of the room so customers don’t have to strain to speak over the noise.

Furniture & Layout

Furniture can have a big impact on the guest experience. It should fit the concept just as lighting, but needs to be inviting and comfortable. That said if you’re looking to turn tables over quickly, going too comfortable won’t be a good choice as guests will tend to stay longer.

Tables and chairs specifically should also be durable and easy to keep clean.

As for layout, tables should have enough space between them so that customers aren’t squeezed together, but close enough to retain a social atmosphere. If possible, separate small tables from large ones, because a single person or couple may be overwhelmed by the ruckus from a large group.

Personalized Service

Excellent layout and décor are only effective if the service is up to the same standard. Service staff including hosts, servers and server assistants should be attentive and polite without being stiff or overbearing. Service staff should also be knowledgeable; when asked about the menu or restaurant in general, having an answer at the ready is always best practice. Next best is making an effort to find the answer.

When keeping all these aspects in mind, it’s important to understand the organic nature of a great restaurant atmosphere. The ambiance shouldn’t be forced, but instead, develop naturally by adapting to the customers’ needs and the environment of the surrounding neighborhood. So, after putting the basic elements in place, let the ship steer itself.

Final Rule on Overtime Pay Eligibility for Salary Employees

Final Rule on Overtime Pay Eligibility for Salary Employees

by | May 25, 2016 | Business Toolkit, Management

It’s official, the U.S. Department of Labor’s (DOL) long-awaited rule on overtime pay eligibility was made final this past Monday, May 23, 2016. And, when it goes into effect on December 1, 2016, it will automatically extend overtime pay protections to over 4 million workers within the first year of implementation.

While the actual rule is 508 pages in length, the DOL released a 3-page summary, which boils down to these points:

  • Guarantees time-and-half pay to any salaried employee earning under $47,476 a year ($913 a week) and who works more than 40 hours in a week.
  • Automatically updates the salary threshold every three years, tying it to the 40th percentile of full-time salaried workers in the lowest-income Census region. The first update would be Jan. 1, 2020. Furthermore, the DOL projects a salary threshold of $51,000 by Jan. 1, 2020.
  • Makes no changes in the duties tests used to determine whether a salaried employee above the threshold is considered exempt from overtime pay.
  • For the first time, it allows certain bonuses and incentive payments to count toward up to 10 percent of the new salary level if the payments are made on at least a quarterly basis.

Several industries will be affected by this change, but there’s no doubt that the biggest impact will be on the service industry including restaurants and hospitality businesses. As such, there’s no shortage of controversy surrounding the issue.

In fact, lawmakers, employers and non-profits are joining together and calling for “immediate legislative efforts to defund, block or nullilfy the rule,” the reason being that “the threshold for exempt employees in the final regulations is still too high.”

For more information about the final rule on overtime pay for salary employees, click here →

How Skype & Digital Technology are Advancing Hospitality Hiring

How Skype & Digital Technology are Advancing Hospitality Hiring

by | May 9, 2016 | Business Toolkit, Management

Choosing hospitality as a career has some great benefits, but, in the past, the hiring process and HR in general has not been a strong point. However, that’s all changing with the advancement of digital technology specifically made for the industry.

Take Skype for example, which is being utilized to conduct interviews remotely helping job seekers to apply for more jobs and allowing businesses to expand their talent network.

Skype is the most accessible video communications technology on the market and it’s making interviews possible from any distance. One of the benefits of working in the restaurant and hospitality industry is the ability to find work in any city across the world. In any given month,

In any given month, workers who are willing to relocate are looking for these job openings, but the holdup is not being able to get in front of managers.

Skype is changing that by making it possible for hiring managers to conduct interviews with prospective applicants at any time and from anywhere.

The interview is critical in any industry, but especially in hospitality, where workers not only have to get along with co-workers but also interact with patrons.

Skype enables decision makers to assess potential hires in real-time. Not to mention, it can be used from a desktop, laptop, smartphone, or tablet.

As Skype is creating an innovative solution for interviewing, Sirvo is using technology to streamline the application process.

Sirvo is a premium recruitment service for the hospitality industry, where finding qualified applicants and choice companies to work for has never been easier. If you’re interested in learning more about our service, please contact us today at [email protected].

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How Gamification Can Help Restaurants Exceed Goals

How Gamification Can Help Restaurants Exceed Goals

by | Apr 29, 2016 | Business Toolkit, Management

Gamification, you’ve probably heard this buzzworthy term more than a few times over the past year, and there’s a reason. From learning new skills to breakthroughs in scientific research, the use of gamification in business is drastically rising because of its effectiveness. Now, it’s time for the restaurant industry to take advantage.

Ameego, the premier online scheduling and labor control platform made specifically for the restaurant industry, recently published an article detailing how restaurants can use gamification to exceed their goals, and it explains gamification perfectly.

Boiled down, gamification is essentially taking an often boring activity, and transforming it into a fun game to achieve high productivity.

And, as of late, leaders in the restaurant world have been utilizing gamification to solve industry-wide problems from high turnover to low sales. Here are just a few that you might want to know about.

Improving employee performance

With the help of gamification experts Guest Engine, CARA, one of Canada’s leading franchise operations, developed a gamified program called #Connect in the hopes of increasing employee performance.

The program is based on the concept of “cooperative competition” in which employees work together to achieve individual goals such as exceeding sales numbers or receiving a positive review.

using gamification in restaurants to increase employee performance

When those goals are met, the gamification comes into play and employees earn points which they can then redeem for rewards, such as badges that signify an accomplishment, perks like writing your own schedule and monetary rewards.

The results: more sales, higher productivity and increased staff morale.

Boosting customer engagement

The use of gamification can extend beyond operations, and a great example is the Dominos ‘Pizza Hero’ app that, among other things, gamified the ordering process.

The app, which was a virtual pizza “slot machine”, would randomly generate a pizza for its owner after shaking the app. To top it off, the pizza could be ordered directly from the app.

using gamification in restaurants to increase employee performance

It was a hit amongst indecisive eaters and within just two weeks of its release, the app generated over 140,000 downloads, doing wonders for their engagement.

For more ways to leverage gamification in your restaurant, check out the Ameego Blog →

Attract Top Talent With Relocation Incentives

Attract Top Talent With Relocation Incentives

by | Apr 18, 2016 | Business Toolkit, Management

Finding top talent to fill the vital roles of a company often requires hospitality management and operations to extend their recruitment strategies. Placement of career opportunities on a broad platform to recruit is good, but making a distinct effort to allure top talent to relocate could net even better results.

 

Selling the Reality Life Enhancement

There’s more to offer beyond salary and benefits.

Successful companies in the hospitality industry understand the positive impact of bringing quality individuals to the table. While offering a competitive salary and benefits is effective in many ways, even more important is to offer a holistic life enhancement opportunity.

Instead of this person being a tourist, desiring to be entertained and dazzled with the sites and events of a location, they’re going to respond better to clear picture of what day-to-day reality will be.

Finding the Employee Who Doesn’t Want to Relocate

The interest is not in relocating, but in working for the company.

See, the person who is immediately on board with relocating is likely going to be the person who then relocates again within a short time. The optimal candidate is the person who doesn’t have a mind to relocate but is the best fit for your company.

The point here is to expand the talent pool from which a company recruits by appealing to those who hadn’t considered relocation, but became open to it after the allurement strategy was employed.

Creating a Movement of Like-Minded Individuals

The world is a smaller place than before the Internet, yet is still large enough for even the most broad-minded people to become location-centered.

While it’s good to have an orderly, unified set of standards to compose the direction of your organization, ultimately a business is most effective when it appreciates and utilizes the innovative creativity of its employees. Holding on and letting go at the same time is a good analogy of the process of best using the diverse talents in your employees.

This culture of like-minded individuals can be an effective selling point during this allurement process. Prospective applicants need a reason beyond salaries and location benefits, and this culture of individuals can be the tipping point in their decision.

As a part of your unique recruitment process, designing a window of insight to show the unique philosophy of your organization will solidify an understanding of your company’s like-minded cohesiveness.

One in a Million is More than Enough

Create a culture of success with successful hires.

Taking advantage of the reach of your recruitment efforts is an effective strategy for finding top talent. With such a large prospective base of people looking for a career in the hospitality industry, finding the right ones for long-term commitment is more likely than ever.

Enticing talented individuals to relocate is worth the effort because finding that one in a million will bring innovation and positive energy to your workforce.

 

The hospitality industry is uniquely positioned to attract top talent who would, at least, consider relocating, but, by the same token, is subject to a shifting workforce. This trend can be reconciled by including relocation incentives in the recruitment process. By reaching those beyond the natural recruiting sphere, you’re tapping into a unique pool of talented employees by offering an unmatched opportunity.

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Tips for Hiring & Retaining Talented Service Employees

Tips for Hiring & Retaining Talented Service Employees

by | Apr 5, 2016 | Business Toolkit, Management

Recent economic trends have led more and more talented individuals to seek employment in the service sector, which is great news if you’re looking to hire employees for your service-related business. Nevertheless, turnover in the industry remains high, which means that even if you score great talent, it’s likely they’ll leave within the year, but not if you know how to pick them, and keep them satisfied on the job. These are the tips to do just that.

1. Think long-term

You might need a restaurant hostess right now or a concierge for your hospitality business, but what will you need in the upcoming months or next year? Thinking more long-term, like investing in continued education and promoting from within, can help you hire someone who can fulfill the position you need right now and then move into another position later on down the road.

Talented employees, whether they’re working in a restaurant, hotel or corporate office, need to stay motivated not only with a sense of purpose but also mastery.

They’ll stay at the place that provides this; where they have a chance to work towards a goal, learn new skills, and grow professionally. So, next time you’re hiring, do so with the intention of future promotion and make it known that this is what you’re seeking in potential employees.

2. Offer good benefits

Many people look at service jobs as just that- a job, not a career. That’s because some employers don’t offer crucial benefits that more traditional offices and career-focused places do. If possible, provide high-level employees with health care, retirement savings, or, if you’re a public company, stock options, so they can remain in the industry instead of going corporate out of necessity.

If you can’t do any of these things, at least not right now, then think about what else you can offer for benefits because these perks can make all the difference. Paid time off, extra pay for holidays, or even a shift meal can make your place of business more appealing than the others down the road.

3. Define your culture

Workplace culture, from how a business looks to employee attitudes and communication, reinforces how an organization operates. It’s a fundamental element that can have a huge impact on the satisfaction of not just your customers but your employees as well.

Even the best employees are nothing without a supportive work environment.

Those who want to build a career in the industry will look to work somewhere that has clearly defined values, priorities and communication, otherwise known as an attractive and inviting culture. So, if you haven’t already, work on building a positive workplace culture that will improve customer experience and employee satisfaction.

4. Ask your best employees for references

Great employees probably surround themselves with people who have a similar work ethic. Take advantage of this, and make the most of your employees’ networks when hiring next. Ask your best employees if they have any references or know anyone looking for a job. This will show your staff that you trust them, value their opinions and could lead to an exceptional hire.

5. Appreciate your employees

Employees talk about their jobs, so it’s going to be well-known if you’re a gracious employer or a hellish one.

Keep your reputation rock-solid by showing your appreciation.

Hosting company events, giving praise publicly and even just being understanding when mistakes are made can go a long way in expressing gratitude.

Beyond what your employees say, customers can tell the difference between a well-treated staff and one that’s under-appreciated. If it’s the former, service will be great, customers will be happy and business will be good. If it’s the latter, at the very least, you’ll have some pretty bad yelp reviews to deal with.

Hiring is one of the most difficult aspects of the service industry, which is why spending the time to source talented employees and dedicating resources to maximize job satisfaction is crucial to the success of your business. And, we’re here to help. Find more info and tips in our Management section.

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